{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O158281"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O158281/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BW2652/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BW2652/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BW2652","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O158281","accessionNumber":"S.23-2008","objectType":"Patch","titles":[],"summaryDescription":"Embroidered patches can be designs applied to clothing by organisations to distinguish membership or rank, or individuals for art or expression. This particular embroidered patch, sold through the Beatles fan club in 1963, fits within both of these categories. \r\n\r\nThe patch was one of many lines of merchandise produced at the height of what is known as 'Beatlemania' in Britain. 'Beatlemania' was characterised by intense levels of hysteria demonstrated by fans both during the actual concerts played by the band and during the band's arrivals at different locations. By wearing the patch you would show that you were associated with the band, and with the phenomenon of 'Beatlemania'.","physicalDescription":"A black textile rectangular patch with the words <i>The Beatles</i>, and the first names of the band (George, Ringo, John and Paul) machine-embroidered in yellow over a red guitar, all inside an oval shape formed by a yellow line. The edges are overlock stitched with black thread, with slight loose threads at each corner.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Weldons of Peckham Ltd","id":"A28173"},"association":{"text":"makers","id":"AAT251917"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"twill","id":"AAT227915"},{"text":"thread","id":"AAT14250"}],"techniques":[{"text":"machine embroidery","id":"x32585"}],"materialsAndTechniques":"Machine embroidery on twill","categories":[{"text":"Entertainment & Leisure","id":"THES48959"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2008BW2652"],"imageResolution":"low","galleryLocations":[{"current":{"text":"006","id":"THES356732"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Embroidered patch","id":"x42897"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1963","earliest":"1963-01-01","latest":"1963-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"10.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"7.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"The Beatles","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"GeorGe","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"RiNGo","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"PauL","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"johN","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Machine-embroidered sew-on Beatles patch","bibliographicReferences":[],"production":"Attribution note: Issued through fan club only","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Harrison, George","id":"N3524"},{"text":"Starr, Ringo","id":"N3523"},{"text":"McCartney, Paul","id":"N2782"},{"text":"Lennon, John","id":"N2783"},{"text":"Beatles","id":"N4568"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"electric guitars","id":"AAT42031"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"The Beatles Fan Club merchandise\r\n1963\r\n\r\nFan clubs have been a way for enthusiasts to connect with a band, actor or show for many years. Members receive newsletters or can buy merchandise unavailable elsewhere. The chance to purchase tickets before the general public is another reason for their popularity.\t\r\n\r\nChristmas record\r\nPrinted paper and plastic\r\nMuseum no. S.24:1, 2-2008\r\n\r\nPatch\r\nTwill and cotton\r\nMuseum no. S.23-2008","date":{"text":"March 2009 - March 2014","earliest":"2009-03-01","latest":"2014-03-31"}}],"partNumbers":["S.23-2008"],"accessionNumberNum":"23","accessionNumberPrefix":"S","accessionYear":2008,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LW4539"],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-07-01","availableToBook":true}}