{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O15639"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O15639/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018KP4780/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018KP4780/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2018KP4780","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP4781","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP4786","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP4785","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2006BF2900","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2015HU9801","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2013GG8864","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O15639/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O15639","accessionNumber":"T.113&A-B-1976","objectType":"Mini-dress","titles":[],"summaryDescription":"Mary Quant's first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called Ginger Group. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and  accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of Mary Quant stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion and made Mary Quant into a household name and a commercial success.\r\n\r\nHer contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.","physicalDescription":"Red seersucker square-necked smock with green braid trimming, pin-tucked front, high waistline, back buttoning. Double-layered sleeve, outer cape sleeve and hem of skirt vandyked, undersleeve full length and elasticated at wrist.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"Designer","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"seersucker","id":"x40510"},{"text":"braid","id":"AAT232186"}],"techniques":[],"materialsAndTechniques":"cotton seersucker, braid","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018KP4780","2018KP4781","2018KP4786","2018KP4785","2006BF2900","2015HU9801","2013GG8864"],"imageResolution":"high","galleryLocations":[{"current":{"text":"010","id":"THES307998"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"011","id":"THES308737"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"003","id":"THES384088"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}],[{"text":"Shoe","id":""}],[{"text":"Shoe","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1972","earliest":"1972-01-01","latest":"1972-12-31"},"association":{"text":"","id":""},"note":""}],"associatedObjects":[],"creditLine":"Given by Mary Quant","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"1972 Mary Quant red seersucker cotton minidress with matching hotpants; leather and plastic shoes.","bibliographicReferences":[{"reference":{"text":"Carter, Ernestine. <i>Mary Quant's London</i>, London Museum, 1973","id":"AUTH354351"},"details":"54","free":""}],"production":"","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition tour, 2020 - 2021]\r\n\r\nDRESS WITH HOTPANTS\r\n1972\r\n\r\nRickrack-braid and smocking with cotton seersucker fabric recalls old-fashioned summer dresses,\r\nbrought up to date with bright 1970s colours. Fifteen year-old Hazel Collins, modelled a similar outfit wearing Mary Quant platform-soled shoes, in a pose which revealed baby bloomer-style hotpants. Quant’s Daisy doll wardrobe of 1978 featured a strikingly similar red dress with contrast-colour stitching, (displayed nearby).\r\n\r\nCotton seersucker and rick rack braid\r\nLabelled ‘Mary Quant’ \r\nMade in London (probably)\r\nGiven by Mary Quant Ltd\r\nV&A: T.133-1976\r\n\r\nShoes\r\n1972\r\nLeather, plastic and metal Labelled ‘Mary Quant’\r\nManufactured by Mary Quant shoes, Bristol\r\nGiven by Mary Quant Ltd\r\nV&A: T.113A&B-1976","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.113-1976","T.113A-1976","T.113B-1976"],"accessionNumberNum":"113","accessionNumberPrefix":"T","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Dress","Shoe [1]","Shoe [2]"],"assets":[],"recordModificationDate":"2026-01-21","recordCreationDate":"1999-12-15","availableToBook":false}}