{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O154581"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O154581/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HT1116/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HT1116/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HT1116","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2009BY0353","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O154581","accessionNumber":"S.295-1980","objectType":"Poster","titles":[{"title":"The Massed Gadgets of Auximenies","type":"assigned by artist"}],"summaryDescription":"This poster advertising the appearance of Pink Floyd at the Royal Festival Hall in 1969 was designed by the group Hipgnosis as a hallucinogenic dreamscape collage, reflecting on the psychedelic nature of the music of the band. The surrealism of the giant ears over the backdrop of space, with a giant clockwork machine as the centrepiece, complements the lyrical and musical content; with the announcement on the poster of the appearance of the mysteriously named \"Azimuth Co-ordinator\"(a quadrophonic sound system), the image of the clockwork box conjures some kind of dystopian machine-run world.\r\n\r\nThis concert was entitled <i>The Massed Gadgets of Auximenies - More Furious Madness From Pink Floyd</i> and was a concept show performed for the first time at the Royal Festival Hall. It consisted of improvisations of their early songs over two parts, 'The Man and the Journey', and also a combination of soundtrack material that songwriter Roger Waters had been working on, for the film <i>More</i>, directed by Barbet Schroeder, and other unreleased songs.\r\n\r\nThe designers of this poster, two art school student friends of Pink Floyd who would become known as Hipgnosis, were asked to create the cover of their second album, <i>A Saucerful of Secrets</i>. Their style was in surreal, elaborately manipulated photography and collage, a form of what today would be classed as 'photoshopping'. Following this they received further work from other artists on EMI, but got their big break when Floyd released <i>Dark Side of the Moon</i>. The design they created, a refracting prism set against a black background, is now one of popular music's most iconic album covers.","physicalDescription":"Black and white photolithographic collage poster advertising the appearance of Pink Floyd at the Royal Festival Hall, April 14th, 1969. Background is a black night sky with large white cloud in the centre, on which is the title of the band printed in black. Below the cloud is a large box of clockwork machinery, with a large photo of a human ear on the left. On the right are two horizontal human ears, smaller in size and floating in the air. A mountainous landscape silhouette with rippling water covers the bottom. The title of the venue is in the top left hand corner, in white, and details of the gig are in the bottom right hand corner, in white.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Hipgnosis","id":"A24259"},"association":{"text":"designer","id":"x36960"},"note":""},{"name":{"text":"The Ranelagh Press","id":"A23024"},"association":{"text":"printing","id":"AAT25731"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"lithography","id":"AAT53271"}],"materialsAndTechniques":"Lithograph","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Music","id":"THES253065"},{"text":"Advertising","id":"THES49001"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2015HT1116","2009BY0353"],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES345290"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Hampstead","id":"x34208"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1969","earliest":"1969-01-01","latest":"1969-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[{"object":{"text":"S.294-1980","id":"O76817"},"association":"Object"}],"creditLine":"Given by Pink Floyd Music Publishing","dimensions":[{"dimension":"Height","value":"765","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"54.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"510","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Height","value":"766","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"510","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"","value":"","unit":"","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"ROYAL / FESTIVAL / HALL / general manager: / j. denison c.b.e.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"THE MASSED GADGETS OF AUXIMENIES / MORE FURIOUS MADNESS FROM / PINK FLOYD / INTRODUCING / \"THE AZIMUTH CO-ORDINATOR\"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"On April 14th 1969 / At 8.00 pm / prices: 7'6 10'- 15'- / 21'- 25'- / HIPGNOSIS","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"A / BRYAN MORRISON AGENCY / PRESENTATION","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"Printed at The Ranelagh Press, Hampstead, London","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Poster advertising Pink Floyd at the Royal Festival Hall, 14 April 1969","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Poster for a Pink Floyd concert\r\n1969\t\r\n\r\nThe widely varied interests and styles of the Pink Floyd band members blended to create a unique musical experience. Their music conveyed concepts such as insanity, loneliness and death, while their concerts relied on both sound and visual effects. In this concert, the music was arranged in 'suites' entitled 'The Man' and 'The Journey'. [54 words]\r\n\r\nRoyal Festival Hall, London\r\nLithograph\r\nDesigned by Hipgnosis (Storm Thorgerson, born 1944, and Aubrey Powell, born 1946)\r\nPrinted by Ranelagh Press\r\n\r\nGiven by Pink Floyd Music Publishing\r\nMuseum no. S.295-1980","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["S.295-1980"],"accessionNumberNum":"295","accessionNumberPrefix":"S","accessionYear":1980,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LN8697","2019LP9706","2019LT4868","2019LU8642"],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-05-13","availableToBook":false}}