{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1543687"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1543687/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MR8941/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MR8941/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2020MR8941","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1543687/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1543687","accessionNumber":"CD.3-2020","objectType":"Traffic sign","titles":[],"summaryDescription":"","physicalDescription":"","artistMakerPerson":[],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"aluminium alloy","id":"AAT10936"},{"text":"polyethylene","id":"x45652"}],"techniques":[],"materialsAndTechniques":"","categories":[],"styles":[],"collectionCode":{"text":"DAD","id":"THES260586"},"images":["2020MR8941"],"imageResolution":"high","galleryLocations":[{"current":{"text":"74","id":"THES49720"},"free":"","case":"5","shelf":"WALL","box":""}],"partTypes":[[{"text":"traffic signs","id":"AAT211849"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[],"associatedObjects":[],"creditLine":"Given by Margaret Calvert","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"A road sign for all-purpose roads (A-roads) for the direction of Nottingham, Newark and Leicester.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"A road sign that sets standards\n\nBefore the 1960s, British road signs were confusingly inconsistent. Over five years, graphic designers Jock Kinneir and Margaret Calvert developed a standardised signage system comprising fonts, colours, directional arrows and pictograms. Guidelines instructed how to bring these elements together and how to treat destination names. By 1965, this new uniform signage appeared on A-roads throughout the UK and the system is still in use today.\n\nBritish road sign \n1963 (manufactured 2012)\nDesigned by Jock Kinneir and Margaret Calvert \nManufactured by Route Signs with Buchanan Computing \nAluminium alloy and retroreflective material \nGiven by Margaret Calvert \nMuseum no. CD.3-2020\n\nThe object sits in the 'Housing and Leaving' section of the Design 1900-Now gallery opened in June 2021.\r\n","date":{"text":"2021","earliest":"2021-01-01","latest":"2021-12-31"}}],"partNumbers":["CD.3-2020"],"accessionNumberNum":"3","accessionNumberPrefix":"CD","accessionYear":2020,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-03-10","recordCreationDate":"2020-10-06","availableToBook":false}}