{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O153748"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O153748/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM2413/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM2413/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM2413","copyright":"©Victoria and Albert Museum, London/The Lady","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O153748","accessionNumber":"E.1564-1954","objectType":"Fashion drawing","titles":[],"summaryDescription":"Fashion drawing by Marcel Fromenti based on a design by Jacques Fath of a tailleur with voile brown scarf, and matching hat and gloves. It was intended as an illustration in <i>The Lady.</i> \r\n\r\n<i>The Lady</i> was small rather than glossy. It mainly concentrated on publicising day dresses which would have been more suitable in style for the majority of women of the time. Its engaging style that explained in simple terms the fashion developments of the day contributed greatly to its popularity.","physicalDescription":"A woman standing full face, turned very slightly to her right, in a pencil-skirted suit. The jacket fastens up to the neck with concealed fastenings, other than a button at the waist, and has a fur wedding-ring collar. It is fitted tightly with a nipped-in waist and appears to be shaped in the front with pleats or multiple seams. A voile scarf is tucked into one breast pocket. She wears dark gauntlet gloves and a matching small pillbox hat, and carries a medium-sized leather handbag held to her left breast.\r\nPencil notes give designer, fabric and colour notes.<i><i>","artistMakerPerson":[{"name":{"text":"Fromenti, Marcel","id":"A22072"},"association":{"text":"artist","id":"AAT25103"},"note":""},{"name":{"text":"Jacques Fath","id":"A2145"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Pen and ink, wash and chinese white","categories":[{"text":"Drawings","id":"THES48966"},{"text":"Fashion","id":"THES48957"},{"text":"Fashion plates","id":"THES48956"},{"text":"Illustration","id":"THES48938"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM2413"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"16","box":""}],"partTypes":[[{"text":"fashion design","id":"AAT138708"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1953-1954","earliest":"1953-01-01","latest":"1954-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Editor of 'The Lady'","dimensions":[{"dimension":"Length","value":"29.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"15.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Marcel Fromenti. Suit by Jacques Fath. For <i>The Lady<i>, 1953-54.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.1564-1954"],"accessionNumberNum":"1564","accessionNumberPrefix":"E","accessionYear":1954,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-04-29","availableToBook":false}}