{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O152655"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O152655/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MM1717/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MM1717/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MM1717","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MM1723","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O152655","accessionNumber":"C.106:1, 2-2006","objectType":"Beer glass and box","titles":[{"title":"Feature Film","type":"assigned by artist"}],"summaryDescription":"Since 1987, Beck's have commemorated their sponsorship of contemporary  art by commissioning artists to design limited edition labels for their bottles, and early in the 21st century, a number of these designs were re-used as decoration for limited edition beer glasses. These interesting objects reflect the sophistication of  branding in the late 20th / early 21st century, and also indicates the fashionable status of art within contemporary culture, representing the phenomenon of 'Cool Britannia'.\n\n","physicalDescription":"Glass, machine blown, with silk-screen printed enamel decoration. Design shows hands using sign language to spell out \"DRINK ME\".","artistMakerPerson":[{"name":{"text":"Gordon, Douglas","id":"A21856"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Beck's","id":"A14860"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"glass","id":"AAT10797"},{"text":"enamel","id":"AAT14910"}],"techniques":[{"text":"printed","id":"x46159"}],"materialsAndTechniques":"Glass, silk screen printed enamel decoration","categories":[{"text":"Glass","id":"THES48946"},{"text":"Drinking","id":"THES48965"},{"text":"Scotland","id":"THES262877"}],"styles":[],"collectionCode":{"text":"CER","id":"THES48594"},"images":["2020MM1717","2020MM1723"],"imageResolution":"low","galleryLocations":[{"current":{"text":"141S","id":"THES49869"},"free":"","case":"31","shelf":"3","box":""},{"current":{"text":"005","id":"THES333607"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Box","id":""}],[{"text":"Beer glass","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1999","earliest":"1999-01-01","latest":"1999-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"ca. 2001","earliest":"2001-01-01","latest":"2002-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by John Brandler","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"DRINK ME","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"In sign language","transliteration":"","type":"","note":""}],"objectHistory":"Historical significance: Since 1987, Beck's have commemorated their sponsorship of contemporary art by commissioning artists to design limited edition labels for their bottles, and early in the 21st century, a number of these designs were re-used as decoration for limited edition beer glasses. These interesting objects reflect the sophistication of branding in the late 20th / early 21st century, and also indicates the fashionable status of art within contemporary culture, representing the phenomenon of 'Cool Britannia'.","historicalContext":"","briefDescription":"Designed by Douglas Gordon, 1999, for Beck's beer, made ca.2001-02","bibliographicReferences":[],"production":"","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["C.106:2-2006","C.106:1-2006"],"accessionNumberNum":"106","accessionNumberPrefix":"C","accessionYear":2006,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Box","Beer glass"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2008-04-14","availableToBook":false}}