{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1511668"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1511668/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019MF6682/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019MF6682/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2019MF6682","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1511668/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1511668","accessionNumber":"S.624:1 to 5-2019","objectType":"Bottle","titles":[{"title":"Heinz Tomato Ketchup Bottle signed by Ed Sheeran","type":"trade title"}],"summaryDescription":"For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign.\r\n\nThe collaboration between Ed Sheeran and Heinz commenced with a public social media Instagram post on 3 April 2019, when Ed Sheeran wrote: \"Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x\"\n\nSubsequently an Ed Sheeran and Heinz Ketchup TV advert was shot and aired during 2019. The special limited edition bottles were released, and were either given away to fans, auctioned for charity or donated to galleries.","physicalDescription":"Glass ketchup bottle with screw top and limited edition plastic sleeve depicting tattoos, based on the tattoos of British musician Ed Sheeran which include an image of a Heinz Ketchup bottle, a rose and jigsaw pieces. With black presentation box in the form of a guitar amplifier decorated with the words \"Ed Sheeran X HEINZ\". The box also contains a souvenir guitar plectrum and a letter of authentication.","artistMakerPerson":[{"name":{"text":"Paul, Kevin","id":"AUTH378079"},"association":{"text":"artist","id":"AAT25103"},"note":"tattoo artist"}],"artistMakerOrganisations":[{"name":{"text":"H.J. Heinz Foods UK Limited","id":"AUTH353805"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"glass","id":"AAT10797"},{"text":"metal","id":"AAT10900"},{"text":"polyvinyl chloride","id":"AAT14513"}],"techniques":[],"materialsAndTechniques":"Glass bottle with PVC sleeve, with metal box","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Product design","id":"THES49025"},{"text":"Souvenirs","id":"THES287379"},{"text":"Music","id":"THES253065"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2019MF6682"],"imageResolution":"high","galleryLocations":[{"current":{"text":"106","id":"THES49925"},"free":"","case":"CA006A","shelf":"","box":""},{"current":{"text":"106","id":"THES49925"},"free":"","case":"CA006A","shelf":"","box":""},{"current":{"text":"106","id":"THES49925"},"free":"","case":"CA006A","shelf":"","box":""},{"current":{"text":"106","id":"THES49925"},"free":"","case":"CA006A","shelf":"","box":""},{"current":{"text":"106","id":"THES49925"},"free":"","case":"CA006A","shelf":"","box":""}],"partTypes":[[{"text":"bottles","id":"AAT45627"}],[{"text":"lid","id":"AAT45712"}],[{"text":"box","id":"x44081"}],[{"text":"plectrum","id":"AAT42628"}],[{"text":"letter","id":"x31546"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"2019","earliest":"2019-01-01","latest":"2019-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by HJ Heinz Foods UK Limited","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"PVC sleeve signed by Ed Sheeran in black pen"}],"objectHistory":"","historicalContext":"","briefDescription":"Ed Sheeran X Heinz Tomato Ketchup, Tattoo Edition, 2019","bibliographicReferences":[],"production":"","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the distinctive label. Sheeran, a huge fan of the sauce, signed every bottle. The majority were given away or sold to raise money for charity. Sheeran-inspired ‘Edchup’ was also sold in shops for a short period and the singer featured in the advertising campaign.\r\n ","date":{"text":"2024","earliest":"2024-01-01","latest":"2024-12-31"}}],"partNumbers":["S.624:1-2019","S.624:2-2019","S.624:3-2019","S.624:4-2019","S.624:5-2019"],"accessionNumberNum":"624","accessionNumberPrefix":"S","accessionYear":2019,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2022NF6563"],"recordModificationDate":"2025-04-09","recordCreationDate":"2019-09-18","availableToBook":false}}