{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1508978"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1508978/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2023NM4259/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2023NM4259/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2023NM4259","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1508978","accessionNumber":"E.872-2019","objectType":"Print","titles":[],"summaryDescription":"","physicalDescription":"","artistMakerPerson":[{"name":{"text":"Troller, Fred","id":"AUTH353827"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Prints","id":"THES48903"},{"text":"Ephemera","id":"THES252985"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2023NM4259"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"CIRC","shelf":"BOX","box":"39"}],"partTypes":[[{"text":"prints","id":"AAT41273"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"USA","id":"x29333"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1964","earliest":"1964-01-01","latest":"1964-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Small poster by Fred Troller for Geigy Dyestuffs.  USA, 1964.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"The following excerpt adapted in part from \"Geigy's First 200 Years\", American Dyestuff Reporter, June 16, 1958, pp. 430-431:\n\n\"The history of synthetic dyestuffs is mirrored in the history of the Geigy Company.   The young merchant Johann Rudolph Geigy started the business in 1758 in Basel, Switzerland.  He was a dealer in 'materialwaren' which included the colorants indigo, blue and yellow dyewoods, and quinine bark; pharmaceutical preparations such as purgatives; and coffee, pepper, nutmeg and\r\nother spices.  The early firm had more success with dyestuffs than pharmaceuticals.  Carl Geigy, grandson of the founder, decided to produce his own dyestuff powders in 1830.  Production was expanded in 1856 with the conversion to steam for power.  Johann Rudolph Geigy (1830-1917), a fourth generation descendant of the founder, was now head of the firm.  In the same year English chemist William Henry Perkin discovered mauve, the first synthetic dye which was derived from coal tar aniline.  Geigy recognized that a research organization was needed to continuously expand his business with new dyes.  The chemist Traugott Sandmeyer was hired in 1888 to head the research division and the Geigy firm soon won recognition as a major dye producer in Europe.  Plants were established in France, Germany and Russia.  Sales offices were setup in India, New York, Boston, Philadelphia, and Toronto.  The firm became a stock company in 1901.   The parent firm in Switzerland was named J. R. Geigy S.A. in 1914.  After a series of takeovers in the late 20th century, the remains of the firm was sold to Huntsman Chemicals in 2006.\""}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.872-2019"],"accessionNumberNum":"872","accessionNumberPrefix":"E","accessionYear":2019,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-02-27","recordCreationDate":"2019-08-28","availableToBook":false}}