{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1500936"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1500936/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2025PK7641/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2025PK7641/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2025PK7641","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PK7640","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PK7642","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2025PK7643","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019MD6157","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1500936/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1500936","accessionNumber":"CD.1-2019","objectType":"Leaflet","titles":[{"title":"Extinction Rebellion Leaflet","type":"generic title"}],"summaryDescription":"This printed leaflet lists the Extinction Rebellion group’s initial declaration of its ideals and aims. These include to ‘Tell the Truth’, ‘Act Now’, and ‘Go Beyond Politics’. This leaflet is from the limited first-run of materials created by the group for distribution to the public on 31 October 2018. The immediate popularity of these pamphlets makes this example extremely rare, while the screen-printed text and graphics make clear the emphasis placed on the group’s visual identity from the outset.  ","physicalDescription":"An A3 leaflet folded in three places to make four sections. The title ‘Declaration of Rebellion’ is printed in green ink in a sans serif typeface, and the body copy is printed in black. The Extinction Symbol and Extinction Rebellion logo feature at the bottom of the leaflet. The leaflet unfolds into a poster with graphics on the reverse.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Extinction Rebellion Arts Group","id":"AUTH353211"},"association":{"text":"","id":""},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Paper","id":"x30308"},{"text":"Ink","id":"AAT15012"}],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Rapid Response Collecting","id":"THES262867"},{"text":"Climate change","id":"THES271642"}],"styles":[],"collectionCode":{"text":"DAD","id":"THES260586"},"images":["2025PK7641","2025PK7640","2025PK7642","2025PK7643","2019MD6157"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"DR","shelf":"119","box":""}],"partTypes":[[{"text":"leaflet","id":"AAT211825"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"2018","earliest":"2018-01-01","latest":"2018-12-31"},"association":{"text":"","id":""},"note":""}],"associatedObjects":[],"creditLine":"Given by Extinction Rebellion Arts Group","dimensions":[{"dimension":"Height","value":"420","unit":"mm","qualifier":"","date":{"text":"16/09/2021","earliest":"2021-09-16","latest":"2021-09-16"},"part":"","note":""},{"dimension":"Width","value":"297","unit":"mm","qualifier":"","date":{"text":"16/09/2021","earliest":"2021-09-16","latest":"2021-09-16"},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"A3 colour print fold-out leaflet setting out Extinction Rebellion demands. Published in October 2018. ","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[{"text":"Extinction Rebellion","id":"AUTH358069"}],"associatedOrganisations":[{"text":"Extinction Rebellion","id":"AUTH358069"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[{"text":"Climate Change","id":"x46285"}],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Graphic Identify\r\n\r\nExtinction Rebellion (XR) is an activist group calling for urgent action on climate change. They use civil disobedience and disruption to urge governments to ‘tell the truth’ among other demands. Since its first public action on 31 October 2018, XR has grown into an international movement with over 350 groups operating in 59 countries.\r\n\r\nThese objects were created by the Extinction Rebellion Arts Group, a coalition of graphic designers, artists and activists responsible for the XR Design Programme. There are four parts to the identity that help people recognise XR: the Extinction Symbol, the Extinction Rebellion logotype, a set of colours, and a bespoke font.\r\n\r\nThe Extinction Symbol, designed by street artist ESP in 2011, was adopted by the group in 2018.\r\nXR characterises itself as a ‘do-it-together’ movement. The identity is available digitally and is designed to be easily reproducible. The graphic power of the identity has been key to XR’s public impact and has been instrumental in catalysing public pressure. On 1 May 2019, the UK Parliament declared a climate emergency.\r\n\r\nExtinction Rebellion Declaration \r\n2018\r\nDesigned and produced by Extinction Rebellion Arts Group\r\nPrinted paper\r\nGiven by Extinction Rebellion Arts Group\r\nMuseum no. CD.1-2019\r\n","date":{"text":"16/05/2019","earliest":"2019-05-16","latest":"2019-05-16"}}],"partNumbers":["CD.1-2019"],"accessionNumberNum":"1","accessionNumberPrefix":"CD","accessionYear":2019,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-16","recordCreationDate":"2019-07-01","availableToBook":false}}