{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1500121"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1500121/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1500121","accessionNumber":"E.52:29-2007","objectType":"poster","titles":[{"title":"Hard Mag Ad","type":"assigned by artist"}],"summaryDescription":"Slimvolume was set up in 2000 to provide an open space for artists to expand their practice within a collective curatorial framework. This is the fifth 'Poster Publication' in a projected series (one a year) and it contains work by artists from several countries, and is a mix of established artists and new names. The Museum also has the 2002, 2003 and 2004 publications. \r\n\r\nThe publication is not bound. It is conceived both as a conventional portfolio and also as a readymade exhibition. The prints are protected by card covers, the one at the back listing the contents of the set and giving publication details. The works themselves are simultaneously prints, posters and artists' multiples. \r\n\r\nAn important part of the project is its method of distribution. The edition is allocated to people chosen by the participating artists and the organisers. The recipients are free to exhibit or distribute all or parts of the set, or to keep it intact. A list of those receiving the 2004 publication is included. Slimvolume is an example of the many ways in which artists (and print publishers) are working outside the conventional gallery system, exploiting new strategies to publish, promote and exhibit their work.","physicalDescription":"Advertisement for Hard Mag (self-published artists' magazine) printed in colour on an A3 sheet of white glossy card (landscape format). The style of the ad references B-movie posters and the main image is a montage of movie stills - principally terrified reaction shots - with billowing smoke and a digitally-manipulated image of Tate Modern at Bankside.","artistMakerPerson":[{"name":{"text":"Mitchell, Dan","id":"A19371"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Slimvolume","id":"C5511"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Laser print and gouache on paper","categories":[{"text":"Artists' multiples","id":"THES48991"},{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"},{"text":"Periodicals","id":"THES48913"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"73","box":"D"}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"2005","earliest":"2005-01-01","latest":"2005-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[{"object":{"text":"E.52:1-2007","id":"O1499976"},"association":"Object"},{"object":{"text":"E.52:2-2007","id":"O1499979"},"association":"Object"},{"object":{"text":"E.52:3-2007","id":"O1499980"},"association":"Object"},{"object":{"text":"E.52:4-2007","id":"O1499982"},"association":"Object"},{"object":{"text":"E.52:5-2007","id":"O1499983"},"association":"Object"},{"object":{"text":"E.52:6-2007","id":"O1499984"},"association":"Object"},{"object":{"text":"E.52:7-2007","id":"O1499985"},"association":"Object"},{"object":{"text":"E.52:8-2007","id":"O1499987"},"association":"Object"},{"object":{"text":"E.52:9-2007","id":"O1499988"},"association":"Object"},{"object":{"text":"E.52:10-2007","id":"O1499989"},"association":"Object"},{"object":{"text":"E.52:11-2007","id":"O1499990"},"association":"Object"},{"object":{"text":"E.52:12-2007","id":"O1499991"},"association":"Object"},{"object":{"text":"E.52:13-2007","id":"O1499992"},"association":"Object"},{"object":{"text":"E.52:14-2007","id":"O1499994"},"association":"Object"},{"object":{"text":"E.52:15-2007","id":"O1499999"},"association":"Object"},{"object":{"text":"E.52:16-2007","id":"O1500000"},"association":"Object"},{"object":{"text":"E.52:17-2007","id":"O1500002"},"association":"Object"},{"object":{"text":"E.52:18-2007","id":"O1500003"},"association":"Object"},{"object":{"text":"E.52:19-2007","id":"O1500004"},"association":"Object"},{"object":{"text":"E.52:20-2007","id":"O1500005"},"association":"Object"},{"object":{"text":"E.52:21-2007","id":"O1500096"},"association":"Object"},{"object":{"text":"E.52:22-2007","id":"O1500106"},"association":"Object"},{"object":{"text":"E.52:23-2007","id":"O1500113"},"association":"Object"},{"object":{"text":"E.52:24-2007","id":"O1500115"},"association":"Object"},{"object":{"text":"E.52:25-2007","id":"O1500117"},"association":"Object"},{"object":{"text":"E.52:26-2007","id":"O1500118"},"association":"Object"},{"object":{"text":"E.52:27-2007","id":"O1500119"},"association":"Object"},{"object":{"text":"E.52:28-2007","id":"O1500120"},"association":"Object"},{"object":{"text":"E.52:29-2007","id":"O1500121"},"association":"Object"},{"object":{"text":"E.52:30-2007","id":"O1500125"},"association":"Object"},{"object":{"text":"E.52:31-2007","id":"O1500128"},"association":"Object"},{"object":{"text":"E.52:32-2007","id":"O1500137"},"association":"Object"},{"object":{"text":"E.52:33-2007","id":"O1500142"},"association":"Object"},{"object":{"text":"E.52:34-2007","id":"O1500149"},"association":"Object"},{"object":{"text":"E.52:35-2007","id":"O1500150"},"association":"Object"},{"object":{"text":"E.52:36-2007","id":"O1500151"},"association":"Object"},{"object":{"text":"E.52:37-2007","id":"O1499976"},"association":"Object"}],"creditLine":"Given by Andrew Hunt","dimensions":[{"dimension":"Height","value":"29.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"42","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"56/150 DM '05","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Numbered, monogrammed and dated in red ink on the back, bottom right."}],"objectHistory":"","historicalContext":"","briefDescription":"Poster by Dan Mitchell, 'Hard Mag Ad', from the Slimvolume poster publication, 2005.","bibliographicReferences":[],"production":"","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[{"text":"Tate Modern","id":"x41229"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"film stills","id":"AAT134997"},{"text":"art galleries","id":"AAT5232"}],"contentConcepts":[],"contentLiteraryRefs":["Hard Mag"],"galleryLabels":[],"partNumbers":["E.52:29-2007"],"accessionNumberNum":"52","accessionNumberPrefix":"E","accessionYear":2007,"otherNumbers":[],"copyNumber":"56/150","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2019-06-26","availableToBook":false}}