{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1467739"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1467739/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019MG9967/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019MG9967/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2019MG9967","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2019MG9968","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1467739/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1467739","accessionNumber":"T.6:2-2019","objectType":"Dress","titles":[{"title":"'Yum Yum' Ensemble","type":""}],"summaryDescription":"Mary Quant is one of Britain’s most well-known and influential designers. Along with her husband, Alexander Plunket Greene and business partner Archie McNair, she opened her first boutique, Bazaar, on the King’s Road in 1955. She originally stocked clothes from wholesalers but soon became frustrated with the options available and began designing her own clothes which were manufactured and sold successfully. In 1963 she set up the Ginger Group label. Through the Ginger Group she sold pieces at a lower price point than at Bazaar, making her designs available to a wider market. In 1964 she went into business with the Nylon Hosiery Company to create a very successful line of socks, stockings and tights and in 1965 started a collaboration with Alligator Rainwear Ltd.  She later expanded into cosmetics and homeware, creating one of the first lifestyle brands.\r\n\r\nThe design of the ensemble demonstrates Quant’s fun and comfortable approach to fashion: although created as an ensemble, the different pieces could also be worn separately in a playful mix and match manner. \r\nThe kimono style construction of this ensemble reflects Quant’s growing interest in Japanese culture. Quant started selling cosmetics in Japan in March 1971 and visited the country for the first time in 1972. She visited Japan again in 1977, 1982 and 1987 - at the same time as the publication of the Japanese edition of Quant on Makeup, a book about makeup that she had authored. From 1983 onward, the Mary Quant collection of leotards, tights, socks and leg warmers was made available to the Japanese market. As is clear from this ensemble, the designer successfully drew inspiration from the countries in which she expanded her market while becoming a global brand. The designer particularly admired the high quality of the products manufactured in Japan, the attention to detail and Japanese aesthetics which mirrored her own. No other piece in the collection shows this narrative so clearly.\r\n\r\nThis object is one of over 35 objects acquired in preparation for the Mary Quant exhibition. These objects have been chosen to show the range of Quant’s designs and chart the development of her career and brand from 1955 to 1975. Many of them have been acquired as a direct result of the V&A’s call for Mary Quant garments (#WeWantQuant), broadcast as part of the upcoming Mary Quant exhibition. Many have well-documented provenance. \r\n","physicalDescription":"Dress of printed cotton with high waist, short sleeves, below-the-knee length hem. Wrap-around opening, emulating the style of Japanese kimono, fastening with a tie of contrasting printed cotton at left hand side. The closing edges and sleeves are edged with a band of the contrasting fabric. The main fabric, a Liberty 'Lantana lawn', is designed with pattern of wide vertical stripes of meandering leaves in shades of brown, on a black and brown striped background. The contrasting trim and ties are also of 'Lantana lawn', printed with a small black fleckle on a pale brown ground.","artistMakerPerson":[{"name":{"text":"mary quant","id":"A2349"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"}],"techniques":[{"text":"machine-sewing","id":"AAT257463"}],"materialsAndTechniques":"Machine-sewn printed cotton","categories":[{"text":"Clothing","id":"THES48975"},{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"},{"text":"WeWantQuant","id":"THES282699"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2019MG9967","2019MG9968"],"imageResolution":"high","galleryLocations":[{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"trousers","id":"AAT209935"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"england","id":"x28826"},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"1975","earliest":"1975-01-01","latest":"1975-12-31"},"association":{"text":"","id":""},"note":""}],"associatedObjects":[],"creditLine":"Given by Francesca Makins (nee McInnes)","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Dress of printed and quilted cotton, part of an ensemble by Mary Quant, 1975","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019]\r\n\r\n‘YUM YUM’\r\n1975\r\nWorn by Francesca Makins (née McInnes)\r\n\r\nA Mary Quant devotee from the age of 14 when she was bought a ‘glorious tweedy coatdress’, Francesca Makins later lived opposite King’s Road Bazaar while training as a florist. She always treasured this ensemble purchased from Bonds in Norwich (now part of John Lewis), which was, ‘always greatly admired or became a talking point’. The kimono- style reflected Quant’s interest in Japanese culture.\r\n\r\nLiberty Lantana printed cotton with quilting\r\nLabelled ‘Mary Quant’\r\nMade in Great Britain\r\nGiven by Francesca Makins\r\nV&A: T.6:1&2-2019","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.6:2-2019"],"accessionNumberNum":"6","accessionNumberPrefix":"T","accessionYear":2019,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2018-12-17","availableToBook":true}}