{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1464451"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1464451/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2025PJ6833/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2025PJ6833/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2025PJ6833","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1464451","accessionNumber":"E.3442-2018 ","objectType":"Poster","titles":[{"title":"VW (tarot)","type":"generic title"}],"summaryDescription":"","physicalDescription":"Poster advertising Volkswagen Front Assist with the tagline, 'It knows what's ahead'.  Pictured on tarot style cards are a learner driver as a teenager in black clothes; an elderly lady in a red overcoat with hat, gloves and a shopping trolley; a courier in a red suit, shiny biker boots and a silver motorcycle helmet; and a 'van man', pictured with a mullet, tattoos, and white T-shirt and jeans.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"adam&eveDDB","id":"AUTH318279"},"association":{"text":"advertising agency","id":"x36037"},"note":"Executive Creative Director: Jeremy Craigen\r\nArt Director: Peter Heyes\r\nCopywriter: Matt Lee\r\nAgency Producer: Daniel Moorey\r\nPhotographer: Victoria Ling\r\nIllustrator: Joe Rogers"}],"artistMakerPeople":[],"materials":[{"text":"paper (fiber product)","id":"AAT14109"}],"techniques":[{"text":"inkjet print","id":"x39339"}],"materialsAndTechniques":"Digital inkjet on premium semi matte 250g paper","categories":[{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2025PJ6833"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"88","box":"A"}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"2018","earliest":"2018-01-01","latest":"2018-12-31"},"association":{"text":"printed","id":"x46159"},"note":""},{"date":{"text":"2012","earliest":"2012-01-01","latest":"2012-12-31"},"association":{"text":"designed","id":"x29340"},"note":""}],"associatedObjects":[],"creditLine":"Given by adam&eveDDB","dimensions":[{"dimension":"Height","value":"59.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"84","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Commercial advertising poster for VW (tarot) by the Adam&Eve DDB agency, London, printed 2018.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.3442-2018"],"accessionNumberNum":"3442","accessionNumberPrefix":"E","accessionYear":2018,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-23","recordCreationDate":"2018-11-14","availableToBook":false}}