{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1461563"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1461563/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LB8959/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LB8959/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2018LB8959","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1461563/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1461563","accessionNumber":"T.61-2018","objectType":"Dress","titles":[{"title":"Penny wise","type":"assigned by artist"}],"summaryDescription":"Dress, cotton, with a trompe l’oeil pinafore design with a peter pan collar and patch pocket. Designed by Mary Quant for Ginger Group in about 1966.  This design, a parody of a school uniform pinafore and blouse demonstrates Quant’s desire for youthfulness and fun in adult fashion.  Multiple images exist of Quant wearing a version of this dress. ","physicalDescription":"Dress with short sleeves and short skirt. Trompe L'Oeil pinafore design with the 'pinafore' in white and the 't-shirt' in blue with a red peter pan collar. The centre of the 'pinafore' has a red pocket.","artistMakerPerson":[{"name":{"text":"Mary Quant","id":"C6344"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Ginger Group","id":"AUTH347156"},"association":{"text":"made for","id":"x30791"},"note":""},{"name":{"text":"Steinberg and Sons","id":"AUTH350851"},"association":{"text":"","id":""},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"}],"techniques":[],"materialsAndTechniques":"Cotton","categories":[{"text":"WeWantQuant","id":"THES282699"},{"text":"Womenswear","id":"THES49044"},{"text":"Day wear","id":"THES49000"},{"text":"Womenswear","id":"THES49044"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LB8959"],"imageResolution":"high","galleryLocations":[{"current":{"text":"B","id":"THES404168"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"dress","id":"x47499"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""},{"place":{"text":"Pontypridd","id":"x34889"},"association":{"text":"made","id":"x28654"},"note":"Despite the clear 'Made in England' line on the Mary Quant's Ginger Group label, many of the designs for this range were probably produced at the Steinberg & Sons factory in Hawthorn, Pontypridd, South Wales, although the company also had factories in London and elsewhere. The Pontypridd factory operated from the 1950s and finally closed in 2009, after manufacturing for the company's Alexon brand mostly moved off-shore in 2003."}],"productionDates":[{"date":{"text":"1966","earliest":"1966-01-01","latest":"1966-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Deborah Cherry","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This object was acquired as part of the V&A's #WeWantQuant campaign. This was a public call-out for objects designed by Mary Quant. This was run as part of the preparation for an exhibition on Mary Quant 2019/2020\r\n","historicalContext":"This dress design was also available in a lime green, white and blue colourway, retailing at 5 guineas.","briefDescription":"Dress, blue and white and red with pocket detail, designed by Mary Quant for Ginger Group, Wales, 1966","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Fashion Gallery Display]\r\n\r\n<b>'Penny wise' dress\r\nMary Quant (1930-2023)\r\n1966</b>\r\n\r\nThe Peter Pan collar, trompe l'oeil pinafore and patch pocket are design elements borrowed from childrenswear.This is typical of the fun, modern garments Quant created fro the lower-priced, ready-to-wear Ginger Group range, with shorter hemlines. This youthful aesthetic was promoted by young models like Twiggy, Grace Coddington and Quant herself who experimented with more androgenous looks. \n\nProbably made by Steinberg, Pontypridd, Wales Cotton drill\n\nGiven by Deborah Cherry\nMuseum no.T.61-2018.","date":{"text":"10/01/2024","earliest":"2024-01-10","latest":"2024-01-10"}},{"text":"[Mary Quant exhibition, 2019]\r\n\r\n‘PENNY WISE’\r\n1966\r\nWorn by Deborah Cherry\r\n\r\nWith romper-suit straps, round collar and a patch pocket, this minidress is a literal expression of Quant’s borrowing from children’s garments. Worn while a schoolgirl, Deborah Cherry later said, ‘these were clothes for a young generation: bold, striking, easy to wear - they had a really strong feel-good factor for young women  “walking tall”, with a style of our own’.\r\n\r\nCotton drill\r\nLabelled ‘Mary Quant’s Ginger Group’\r\nMade by Steinberg, Pontypridd, Wales (probably)\r\nGiven by Deborah Cherry\r\nV&A: T.61-2018","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.61-2018"],"accessionNumberNum":"61","accessionNumberPrefix":"T","accessionYear":2018,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-24","recordCreationDate":"2018-09-26","availableToBook":false}}