{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1458426"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1458426/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2019LM4843/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2019LM4843/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2019LM4843","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4842","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4836","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4837","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4838","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4839","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4840","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4841","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4844","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2019LM4845","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1458426","accessionNumber":"CD.40:1 to 26-2018","objectType":"Mobile phone","titles":[],"summaryDescription":"Meitu M8s ‘Sailor Moon’ edition mobile phone and accessories were released in 2017 by Chinese technology company Meitu. The mobile phone features an image of Sailor Moon, the clear sparkling case has the Sailor Moon Cosmic heart symbol, and there is a matching selfie stick alongside various other inserts and hardware. It came in the colour variants red, pink, purple and white, and with the photo-editing software ‘BeautyCam’ to ‘beautify’ the users’ selfies. \r\n\r\nMeitu, meaning ‘beautiful picture’ in English, was founded in Xiamen, Fujian in 2008. Beginning with photo editing software for computers, the company began creating apps for mobile phones in 2011 and then released its first smartphone in 2013. Meitu’s products are popular in China and other Asian countries for allowing users to digitally enhance photos and videos of themselves.  \r\n\r\nThe ’BeautyCam’ app on Meitu M8s ‘Sailor Moon’ edition mobile phone automatically reshapes the face and lightens the skin, fitting beauty standards. The apps use tools like filters and smoothing, can resize parts of the body, and add virtual make-up. Combined with the limited edition theme of the popular cartoon and Manga series Sailor Moon, it reflects how trends and popular media can affect technology. 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Celebrities like Kim Kardashian have popularised selfies and an hour-glass figure through Instagram and other social media platforms. The Meitu mobile phone, made for the Chinese market, comes with a ‘BeautyCam’ app which automatically reshapes the face and lightens the skin. These feature-altering trends are also influencing men: the Spanx brand expanded their body contouring range in 2010 to include a men’s t-shirt that gives a more toned appearance\n\n<b>Smartphone and selfie stick \nM8s Sailor Moon, 2017 </b>\nDesigned and manufactured by \nXiamen Meitu Mobile Technology, China\nPlastic, metal and electronic components\nGiven by Xiamen Meitu Mobile Technology Co., Ltd\nMuseum no. CD.40:1 to 3-2018","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["CD.40:1-2018","CD.40:2-2018","CD.40:3-2018","CD.40:4-2018","CD.40:5-2018","CD.40:6-2018","CD.40:7-2018","CD.40:8-2018","CD.40:9-2018","CD.40:10-2018","CD.40:11-2018","CD.40:12-2018","CD.40:13-2018","CD.40:14-2018","CD.40:15-2018","CD.40:16-2018","CD.40:17-2018","CD.40:18-2018","CD.40:19-2018","CD.40:20-2018","CD.40:21-2018","CD.40:22-2018","CD.40:23-2018","CD.40:24-2018","CD.40:25-2018","CD.40:26-2018"],"accessionNumberNum":"40","accessionNumberPrefix":"CD","accessionYear":2018,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-03-10","recordCreationDate":"2018-08-16","availableToBook":false}}