{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1454725"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1454725/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LC7936/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LC7936/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LC7936","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC1524","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC7940","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC7941","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC7944","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1454725","accessionNumber":"T.95-2018","objectType":"Coat","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Raincoat, blue PVC with white collar, cuff and pockets. The coat has a zip down the centre front and two silver buttons on each cuff. ","artistMakerPerson":[{"name":{"text":"Mary Quant","id":"C6344"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Alligator Rainwear Limited","id":"AUTH350017"},"association":{"text":"made for","id":"x30791"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"PVC","id":"AAT14513"}],"techniques":[],"materialsAndTechniques":"PVC","categories":[{"text":"#WeWantQuant","id":"THES282699"},{"text":"Plastic","id":"THES49026"},{"text":"Womenswear","id":"THES49044"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LC7936","2018LC1524","2018LC7940","2018LC7941","2018LC7944"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Coat","id":"AAT46143"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"c.1966","earliest":"1961-01-01","latest":"1970-12-31"},"association":{"text":"","id":""},"note":""}],"associatedObjects":[],"creditLine":"Given by Beryl Davies","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This object was acquired as part of the V&A's #WeWantQuant campaign. This was a public call-out for objects designed by Mary Quant. This was run as part of the preparation for an exhibition on Mary Quant 2019/2020\r\n","historicalContext":"","briefDescription":"Coat, blue and white PVC, designed by Mary Quant for Alligator, England, c.1966","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibtion, 2019 - panel text]\r\n\r\n\t1965–67\r\n\tALLIGATOR RAINWEAR\r\n\r\n\t“Since when did raincoats go wild? Since Mary Quant designed for Alligator.”\r\n\r\n\tQuant’s fascination with shiny, waterproof PVC is realised through her collaboration with Alligator Rainwear.  Based in a mill in Stockport, near Manchester, for decades the company has produced traditional  weatherproof coats in black, brown and beige to suit the British climate. By signing a licensing deal with Mary  Quant, the brand takes on\r\n\ta new lease of life.\r\n\r\n\tAlligator’s manufacturing expertise resolves the issues associated with her 1963 ‘Wet Collection’, allowing  Quant to develop a bright new range of waterproofs in primary colours with capes, zips and contrasting  collars and cuffs which combine functionality with striking visual effects. She also pushes Alligator to try  innovative synthetic materials like nylon to produce exciting new looks.","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}},{"text":"[Mary Quant exhibition, 2019]\r\n\r\nRAINCOAT WITH CONTRAST COLLAR AND CUFFS\r\n1966\r\nWorn by Beryl Davies\r\n\r\nBeryl Davies worked for London listings magazine What’s On in the 1960s. Attending Mary Quant fashion shows, she became a regular customer and bought this raincoat from Bazaar, King’s Road. Beryl appreciated the smaller sizes offered by Mary Quant which fitted her perfectly with no need for adjustments. She recalls, ’Other designers followed with smaller sizes, but I remember Quant as the first’.\r\n\r\nPVC\r\nLabelled ‘Alligator by Mary Quant’\r\nMade by Alligator Rainwear Ltd, Stockport\r\nGiven by Beryl Davies\r\nV&A: T.95-2018","date":{"text":"30/02/2020","earliest":"2020-02-29","latest":"2020-02-29"}}],"partNumbers":["T.95-2018"],"accessionNumberNum":"95","accessionNumberPrefix":"T","accessionYear":2018,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2018-07-13","availableToBook":true}}