{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O144177"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O144177/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM6199/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM6199/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM6199","copyright":"©Victoria and Albert Museum, London/Jacques Heim","sensitiveImage":false},{"assetRef":"2007BM6198","copyright":"©Victoria and Albert Museum, London/Jacques Heim","sensitiveImage":false},{"assetRef":"2019MB7907","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O144177","accessionNumber":"T.370&A-1996","objectType":"Hat","titles":[],"summaryDescription":"Hats were considered an essential fashion accessory in the 1950s. The two main styles during this time were small, and often very elaborate, skull-caps, or wide ‘saucer’ hats.  Wide brimmed straw hats such as this would have been worn with a tailored suit or day dress.\r\n\r\nThis hat is by the couturier Jacques Heim (1899–1967).  Heim introduced his youthful <i>Jeunes Filles</i> line in 1936 and a boutique accessories line from the mid 1940s.  His <i>Heim-Actualité</i> ready-to-wear collection launched in 1950 was sold in outlets in the South of France. <i>Women’s Wear Daily</i> described him as ‘basically an innovator in business. He didn’t want to be called a designer, but rather an editor of clothes’.","physicalDescription":"Yellow straw saucer hat with wire head grips, and a metal pin with a straw end.","artistMakerPerson":[{"name":{"text":"Heim, Jacques","id":"A5765"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"straw","id":"AAT11908"},{"text":"wire","id":"AAT11063"}],"techniques":[],"materialsAndTechniques":"Straw with wire grips","categories":[{"text":"Hats and headwear","id":"THES48943"},{"text":"Fashion","id":"THES48957"},{"text":"Womenswear","id":"THES49044"},{"text":"Accessories","id":"THES48998"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2007BM6199","2007BM6198","2019MB7907"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES404198"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"003","id":"THES306845"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Hat","id":""}],[{"text":"Hat pin","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Paris","id":"x29068"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1950s","earliest":"1950-01-01","latest":"1959-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs Vivienne Lawrie","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"This hat is by the couturier Jacques Heim (1899-1967).  Heim introduced his youthful <i>Jeunes Filles</i> line in 1936 and a boutique accessories line from the mid 1940s.  His <i>Heim-Actualité</i> ready-to-wear collection launched in 1950 was sold in outlets in the south of France. Women's Wear Daily described him as 'basically an innovator in business. He didn't want to be called a designer, but rather an editor of clothes'.\r\n\r\nSome hats designed by couturier were bespoke, however many were sold 'ready-to-wear' in the Boutique of the house.","briefDescription":"Yellow straw hat with metal hat pin, designed by Jacques Heim, Paris, 1950s","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"BOUTIQUE AND ACCESSORIES [case label]\r\n\r\nSmall shops or boutiques situated on the ground floor of the couture houses became increasingly common. They sold a range of luxury goods such as cosmetics, jewellery, knitwear, accessories and what were called in Paris frivolités. Clients might call in at the boutique following a lengthy fitting to pick up an off-the-peg blouse or some perfume.\r\n\r\nEventually, some houses such as Yves Saint Laurent and Pierre Cardin opened separate boutiques selling ready-to-wear designs for a growing youth market.\r\n\r\n\r\n[group label]\r\n\r\nHats\r\n\r\nHats were regarded as the finishing touch to an outfit. A wide choice was available, from large picture hats to tiny, feathered creations that perched on the head, secured only with a hat pin. [34 words]\r\n\r\n1. Yellow and black feathers\r\nPaulette (Paulette Marchand, 1900–84)\r\nParis\r\n1950s\r\nWorn by Mrs Opal Holt, and given by Mrs D.M. Haynes and Mrs M. Clark\r\nV&A: T.151-1982\r\n\r\n2. Horsehair hat trimmed with fabric rosebuds\r\nSimone Mirman\r\nLondon\r\n1953\r\nWorn by Doris Langley Moore\r\nV&A: T.113-1980\r\n\r\n3. Pink velvet \r\nAage Thaarup (1906–87)\r\nLondon\r\n1950s\r\nGiven by Mrs Blair Cook\r\nV&A: T.255-1985\r\n\r\n4. Black ostrich feather\r\nCristóbal Balenciaga (1895-1972)\r\nParis\r\nAbout 1955\r\nGiven by Mrs Loel Guinness\r\nV&A: T.60-1974\r\n\r\n4.\tYellow straw \r\nJacques Heim (1899–1967)\r\n1950s\r\nGiven by Mrs Vivienne Lawrie\r\nV&A: T.370-1996","date":{"text":"22/09/2007","earliest":"2007-09-22","latest":"2007-09-22"}}],"partNumbers":["T.370-1996","T.370A-1996"],"accessionNumberNum":"370","accessionNumberPrefix":"T","accessionYear":1996,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Hat","Hat pin"],"assets":[],"recordModificationDate":"2026-03-13","recordCreationDate":"2008-01-29","availableToBook":false}}