{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O143943"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O143943/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM0678/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM0678/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM0678","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2006BK4241","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O143943","accessionNumber":"E.294-1998","objectType":"Poster","titles":[{"title":"These Men Use Shell","type":""},{"title":"You Can Be Sure of Shell","type":"series title"}],"summaryDescription":"This poster is one of many commissioned by Shell in the 1930s. The company employed artists such as Tom Eckersley and Paul Nash to produce a range of posters which transformed Shell's visual identity. \r\n\r\nThis poster by Hans Schlager, who used the pseudonym Zero, is influenced by Surrealism and Rene Magritte's work in particular. Schlager was trained in Germany and settled in London in 1932 after having worked in advertising in Berlin and New York. As an advertising designer, he experimented with a variety of visual influences such as the Surrealist imagery seen here.","physicalDescription":"A poster showing an image of a man's head peeking through a hole in a newspaper, floating in the clouds. Lettering above and below the image.","artistMakerPerson":[{"name":{"text":"Schleger, Hans","id":"A7808"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Colour lithograph on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2007BM0678","2006BK4241"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR106","box":""}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"1938","earliest":"1938-01-01","latest":"1938-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Shell U.K. Limited","dimensions":[{"dimension":"Height","value":"76.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"114.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"These Men Use Shell\r\nJournalists        Zero\r\nYou Can Be Sure of Shell","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Shell advertising poster by Hans Schleger, Britain, 1938","bibliographicReferences":[{"reference":{"text":"Wood, Ghislaine (ed.), <i>Surreal Things: Surrealism and Design</i>, London : V & A Publications, 2007","id":"AUTH354510"},"details":"p. 341","free":""}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"clouds","id":"x30091"},{"text":"newspapers","id":"AAT26656"},{"text":"pencils","id":"AAT22439"}],"contentConcepts":[{"text":"Surrealism","id":"x35568"}],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.294-1998"],"accessionNumberNum":"294","accessionNumberPrefix":"E","accessionYear":1998,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-17","recordCreationDate":"2008-01-23","availableToBook":false}}