{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1419729"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1419729/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2013GP2673/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2013GP2673/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2013GP2673","copyright":"©Victoria and Albert Museum, London/courtesy of the B.B.C.","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1419729","accessionNumber":"38041800794521","objectType":"Booklet","titles":[{"title":"An approach to art : a pictorial guide to twelve broadcast talks and discussions on the artist and his public","type":"published title"}],"summaryDescription":"","physicalDescription":"An approach to art : a pictorial guide to twelve broadcast talks and discussions on the artist and his public, Mondays 7 January -- 25 March 1935 / by Eric Newton of the Manchester Guardian. \r\nNewton, Eric, 1893-1965. Publisher: London : British Broadcasting Corp., 1935 (Birmingham : The Kynoch Press) ","artistMakerPerson":[{"name":{"text":"Newton, Eric","id":""},"association":{"text":"author","id":"AAT25492"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"British Broadcasting Corp","id":""},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"National Art Library","id":"THES271541"}],"styles":[],"collectionCode":{"text":"NAL","id":"THES48605"},"images":["2013GP2673"],"imageResolution":"low","galleryLocations":[{"current":{"text":"NAL","id":"THES251738"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Booklets","id":"THES282458"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"1935","earliest":"1935-01-01","latest":"1935-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"An approach to art : a pictorial guide to twelve broadcast talks and discussions on the artist and his public, Mondays 7 January -- 25 March 1935 / by Eric Newton of the Manchester Guardian. \r\nNewton, Eric, 1893-1965. Publisher: London : British Broadcasting Corp., 1935 (Birmingham : The Kynoch Press) ","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"An approach to art by Eric Newton\r\nLondon, 1935\r\nThis publication encouraged listeners to interact with a series of radio lectures about modern art, providing ‘Questions for discussion’ and black and white reproductions of works mentioned in the talks. The Kynoch Press, in-house printer for ICI, also produced quality jobbing work for the Design and Industries Association and other organisations which played a role in introducing modern design to Britain.\r\nScreenprint\r\nCover designed by Blair Hughes-Stanton (1902–81)\r\nIssued by the British Broadcasting Corporation\r\nPrinted at the Kynoch Press in Birmingham\r\nMuseum no. 38041800794521","date":{"text":"2018","earliest":"2018-01-01","latest":"2018-12-31"}},{"text":"Promoting Commercial Art: The Initiative of 1936\r\n\r\nAfter the economic crash of 1929–30, commercial graphics were considered a major tool in efforts to stimulate consumption and revive the world economy.\r\n\r\nIn 1936, the Library devised a project to extend its considerable collection of commercial graphics. It solicited samples of work from significant designers throughout Europe and America to create an ‘open reference collection [representing] the trend of typographic design, both in [Britain] and abroad’ for the benefit of students. The idea that graphic art was essential both in business and in shaping consumer taste recalls some of the founding principles of the Museum.\r\n\r\nA small exhibition, Modern Commercial Typography, publicised the collection. Current but traditional work was displayed next to material that showed the influence of progressive developments in architecture and photography. Simplicity was valued over ornamental detail and typography given a dramatic role. Included in the exhibition were examples of new techniques such as airbrushing and photomontage.\r\n\r\nBlair Hughes-Stanton (1902–81) and Eric Newton (1893–1965)\r\nAn Approach to Art\r\nLondon, 1935\r\n\r\nNewton’s radio lectures for the BBC were one of a number of initiatives to encourage a consumer taste more sympathetic to modern design. The surreal combination of images in Hughes-Stanton’s wood engraving shows that British modernism did not entirely reject traditional arts and crafts. \r\n\r\nPublished by the British Broadcasting Corporation\r\nPrinted by the Kynoch Press, Birmingham\r\nDonated by the British Broadcasting Corporation\r\nMuseum no. 38041800794521\r\n","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["38041800794521"],"accessionNumberNum":"38041800794521","accessionNumberPrefix":"","accessionYear":null,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2019LN7173","2019LV0286","2019LT8842"],"recordModificationDate":"2025-04-09","recordCreationDate":"2017-10-27","availableToBook":false}}