{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O141268"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O141268/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LC8524/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LC8524/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LC8524","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2011FA1631","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2018LC8525","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8526","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8527","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LC8528","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1860","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1596","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2017KL1861","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MR1269","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MR1271","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O141268","accessionNumber":"T.107, A-D-1976","objectType":"Ensemble","titles":[],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their  income, could spare the money to  buy a pair of 'Mary Quant'  stockings or a lipstick. This  enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and  made Mary Quant into a  household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Cream wool straight-cut dress with red and navy checks, knitted cowl neckline and natural cream cable-knit wool sleeves. Tie-belt of checked wool. Co-ordinating cable-knit natural wool bonnet and stockings.","artistMakerPerson":[{"name":{"text":"Mary Quant","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"wool","id":"x40131"}],"techniques":[{"text":"knitting","id":"AAT53634"},{"text":"weaving","id":"AAT53642"}],"materialsAndTechniques":"wool, woven and knitted","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018LC8524","2011FA1631","2018LC8525","2018LC8526","2018LC8527","2018LC8528","2017KL1860","2012FV1596","2017KL1861","2020MR1269","2020MR1271"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307969"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES307969"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"009","id":"THES312277"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"009","id":"THES312277"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"009","id":"THES312277"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}],[{"text":"Belt","id":""}],[{"text":"Stocking","id":""}],[{"text":"Stocking","id":""}],[{"text":"Hat","id":""}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"retailed","id":"x30772"},"note":""}],"productionDates":[{"date":{"text":"October 1964","earliest":"1964-10-01","latest":"1964-10-31"},"association":{"text":"designed","id":"x29338"},"note":"The original design was too complicated to mass-produce so the dress was not part of the Ginger Group wholesale range."}],"associatedObjects":[],"creditLine":"Given by Mary Quant","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Although many of the 1973 acquisitions of garments from the Museum of London retrospective of Quant's work were remade at the time, this dress appears to be an original 1960s piece. The remade pieces are in pristine unworn condition and contain 1973 labels, whilst this dress is unlabelled, shows signs of having been worn, and could very well be from Mary Quant's personal wardrobe, as several photographs exist of her wearing this design. For example, a photograph of Quant in her design studio wearing this dress is published on page 10 of <u>Radical Rags: Fashion of the Sixties</u> by Joel Lobenthal. She is not wearing the co-ordinating bonnet or stockings.\r\n\r\nAnother photograph taken on 29 October 1964 by an Evening Standard photographer and held in the Hulton Archive collection, is viewable on the Getty Images database (reference number #3366283). It shows a full length shot of Mary Quant (wearing the dress and belt but not the associated accessories), the hairdresser Vidal Sassoon, and Sundra Mundy sitting in a pub.\r\n- Daniel Milford-Cottam (2011)","historicalContext":"","briefDescription":"Co-ordinated ensemble of plaid wool dress with knitted sleeves, stockings and bonnet, British, Mary Quant, 1964.","bibliographicReferences":[{"reference":{"text":"Carter, Ernestine. <i>Mary Quant's London</i>, London Museum, 1973","id":"AUTH354351"},"details":"28","free":""}],"production":"Although many of the 1976 Quant acquisitions were remade in the early 1970s for the Museum of London retrospective in 1973, this dress is probably an original 1964 piece from Mary Quant's personal wardrobe.","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhbition, 2019]\r\n\r\nTATTERSALL CHECK DRESS\r\n1964\r\n\r\nEvolving from the separate pinafore-and-sweater look, Quant joined them into a single garment. This outfit combines chunky cable-knit sleeves and collar with a Tattersall check dress with a shirt tail, like a man’s oversized sweater and shirt. According to Harper’s Bazaar, the dress was from the exclusive Mary Quant range available only from Bazaar for 15 guineas (about £277 today).\r\n\r\nKnitted wool and wool-twill Tattersall check, probably woven in Salter’s Mill, Trowbridge, Wiltshire\r\nLabelled ‘Mary Quant’\r\nMade in the Mary Quant sample workroom for\r\nthe 1973 exhibition, Mary Quant’s London\r\nGiven by Mary Quant Ltd\r\nV&A: T.107&A-1976","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}},{"text":"DAY OUTFIT\r\n(dress, belt, stockings and bonnet)\r\nhand-knitted wool and woven checked wool\r\nBritish: Mary Quant, 1964\r\n\r\nThe pair of stockings and bonnet are made to match the knitted sleeves, collar and belt of the mini-dress. These are made from double knitting wool in rib and cable stitches. The dress fastens with a zip at the back and is lined.\r\n\r\nPatterned stockings were in vogue in the mid 1960s when legs were revealed by the new very short skirt lengths. Designers took this opportunity to create a 'total look' by producing stockings and later tights to match or co-ordinate with their outfits.\r\n\r\nThis outfit was shown in the Mary Quant exhibition held at the Museum of London in 1974.\r\n\r\nGiven by Mary Quant\r\nT.107 to E-1976","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["T.107-1976","T.107A-1976","T.107B-1976","T.107C-1976","T.107D-1976"],"accessionNumberNum":"107","accessionNumberPrefix":"T","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","Dress","Belt","Stocking [1]","Stocking [2]","Hat"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2007-11-30","availableToBook":true}}