{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O141264"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O141264/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MN5019/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MN5019/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2020MN5019","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MN5014","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1843","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1842","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1844","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1589","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2020MN5012","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O141264","accessionNumber":"T.106-1976","objectType":"Evening dress","titles":[{"title":"Sardines","type":"assigned by artist"}],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their  income, could spare the money to  buy a pair of 'Mary Quant'  stockings or a lipstick. This  enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and  made Mary Quant into a  household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Evening dress of deep rust-pink bonded wool jersey. It is full length with deep V-neck trimmed with black and cream stripes round neckline, cuffs and hem. It is lined with rust taffeta and fastens with a zip at the centre back.","artistMakerPerson":[{"name":{"text":"Mary Quant","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"wool jersey","id":"x35748"}],"techniques":[],"materialsAndTechniques":"Bonded wool jersey and taffeta lining","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Textiles","id":"THES48885"},{"text":"Womenswear","id":"THES49044"},{"text":"Evening wear","id":"THES48999"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2020MN5019","2020MN5014","2017KL1843","2017KL1842","2017KL1844","2012FV1589","2020MN5012"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305872"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Evening dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"retailed","id":"x30772"},"note":""}],"productionDates":[{"date":{"text":"1963","earliest":"1963-01-01","latest":"1963-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"1973","earliest":"1973-01-01","latest":"1973-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mary Quant.","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[{"content":"'MARY QUANT / MADE IN GREAT BRITAIN'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""},{"content":"'Size 10'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Dress of jersey, designed by Mary Quant, England, 1963, 1973 replica","bibliographicReferences":[{"reference":{"text":"Carter, Ernestine. <i>Mary Quant's London</i>, London Museum, 1973","id":"AUTH354351"},"details":"27","free":""},{"reference":{"text":"","id":""},"details":"","free":"Featured in a John Cowan photograph, originally published in French Elle magazine, 1963. Modelled by Jill Kennington.\r\n\r\n(c) French Elle / Lagadere Media News\r\n"}],"production":"Remade in 1973 for Museum of London retrospective","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019]\r\n\r\n‘SARDINES’\r\n1963\r\n\r\nThis long dress may be the longue robe from the 39 Ginger Group designs shown at the Hôtel de Crillon, Paris, on 29 April 1963. Two other long dresses, named ‘Blazer’ and ‘Beans’, are listed in the more expensive range. As the French programme says, it was ‘perhaps presumptuous’ to present young British fashion in France, but the talent of Mary Quant was ‘undeniable’.\r\n\r\nBonded wool jersey\r\nLabelled ‘Mary Quant’\r\nMade in the Mary Quant sample workroom for the 1973 exhibition, Mary Quant’s London\r\nGiven by Mary Quant Ltd\r\nV&A: T.106-1976","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.106-1976"],"accessionNumberNum":"106","accessionNumberPrefix":"T","accessionYear":1976,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-17","recordCreationDate":"2007-11-30","availableToBook":true}}