{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1410633"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1410633/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018KR5775/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018KR5775/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018KR5775","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KR5776","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1410633","accessionNumber":"RPS.2348-2017","objectType":"Photograph","titles":[{"title":"Mrs Mayer as Medusa","type":"generic title"},{"title":"Goddesses","type":"series title"}],"summaryDescription":"","physicalDescription":"","artistMakerPerson":[{"name":{"text":"Madame Yevonde","id":"AUTH336205"},"association":{"text":"photographer","id":"AAT25687"},"note":""},{"name":{"text":"Madame Yevonde","id":"AUTH336205"},"association":{"text":"photographer","id":"AAT25687"},"note":"Madame Yevonde (1893 – 1975) was an early British feminist and an eccentric artist and photographer. At the age of 21 she set up her own studio, before WWI in 1914, and would undertake many advertising commissions and portraits of notable sitters across the 1920s and 1930s. She was an early pioneer of colour technologies, and her signature technique was the Vivex process; a wash-off relief using three negatives on waxed cellophane, one for each primary colour, which she adopted for her well-known series 'Goddesses'.   Coinciding with the death of her husband, Yevonde returned to black and white photography in 1939 when her preferred laboratory closed and ceased the Vivex process. She continued working until two weeks before her death, at the age of 83. "}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"photographic paper","id":"AAT14190"}],"techniques":[{"text":"three-colour carbro process","id":"AAT133484"},{"text":"photography","id":"AAT54225"}],"materialsAndTechniques":"Vivex print","categories":[{"text":"Photographs","id":"THES48910"},{"text":"The Royal Photographic Society","id":"THES281081"},{"text":"Making It Up: Photographic Fictions","id":"THES281337"}],"styles":[],"collectionCode":{"text":"DOP","id":"THES291628"},"images":["2018KR5775","2018KR5776"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF","id":"THES49656"},"free":"","case":"MB006","shelf":"BY004","box":"XRP 648"}],"partTypes":[[{"text":"photograph","id":"AAT46300"}],[{"text":"Colour print (photograph)","id":"AAT128361"}],[{"text":"three-colour carbro prints","id":"THES388689"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"photographed","id":"x30151"},"note":""}],"productionDates":[{"date":{"text":"1935","earliest":"1935-01-01","latest":"1935-12-31"},"association":{"text":"photographed","id":"x30151"},"note":""}],"associatedObjects":[{"object":{"text":"PROV.2495-2017","id":"O1382383"},"association":"RPS Group record"}],"creditLine":"The Royal Photographic Society Collection at the V&A, acquired with the generous assistance of the National Lottery Heritage Fund and Art Fund.","dimensions":[{"dimension":"Height","value":"36.2","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Image","note":""},{"dimension":"Width","value":"29.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"Image","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Photograph by Madame Yevonde, 'Mrs Meyer as Medusa', Vivex print, 1935","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Published in V&A Publications/Thames and Hudson 'Making It Up: Photographic Fictions' 2018, by Marta Weiss\r\n\r\nBook caption: A fashionable London portrait photographer, Yevonde made innovative use of the newly available Vivex colour process. This striking image belongs to her series of ‘goddess’ portraits of society women. Medusa’s face is framed by her snake-hair and her steady stare threatens to turn the viewer to stone. Yet it is Medusa herself – or more literally Mrs Mayer – who has been frozen by the camera."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"Goddesses","id":"x35344"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Making It Up: Photographic Fictions (2018)\r\n\r\nA fashionable London portrait photographer, Yevonde made innovative use of the newly available Vivex colour process. This striking image belongs to her series of ‘goddess’ portraits of society women. Medusa’s face is framed by her snake-hair, and her steady stare threatens to turn the viewer to stone. Yet it is Medusa herself – or more literally Mrs Mayer – who has been frozen by the camera.\r\n\r\nMarta Weiss","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["RPS.2348-2017"],"accessionNumberNum":"2348","accessionNumberPrefix":"RPS","accessionYear":2017,"otherNumbers":[{"type":{"text":"RPS collection - V&A identifier","id":"THES275176"},"number":"XRP1487"},{"type":{"text":"Science Museum Group accession number","id":"THES275235"},"number":"2003-5001/2/21730"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-17","recordCreationDate":"2017-08-23","availableToBook":false}}