{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O140705"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O140705/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2007BM6177/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2007BM6177/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2007BM6177","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LB4650","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LB4651","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O140705","accessionNumber":"T.200-1988","objectType":"Sample card set","titles":[{"title":"Aviemore","type":""}],"summaryDescription":"These sample cards show different colourways of the same woven textile. They were created to show to prospective clients in couture, retail or wholesale dressmaking. They are from the archive of Zika Ascher, an innovative textile manufacturer who based himself in London after the annexation of his home country of Czechoslovakia in 1939. His wife designed textiles and their company became incorporated in 1942 as Ascher Ltd. Ascher developed a range of different fabrics for use at the top end of the fashion market. He himself was not a manufacturer, but rather collaborated with manufacturers to produce exciting novelties.\r\n\r\nAfter the Second World War in Europe, couturiers used novel lightweight mixes of fibres such as wool, mohair and nylon for winter coats and dresses. In contrast, they favoured screen-printed rayons and silks for summer day wear and shot organza for evening dresses.","physicalDescription":"Sample cards of dress fabrics with 'postage stamp' size pieces of the same textile in different colourways. The textile is a mohair and nylon mix, the weft being a bouclé yarn, the warp a plain yarn. One card bears the logo details of the company.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Ascher Ltd","id":"A13990"},"association":{"text":"maker","id":"x40240"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"mohair","id":"AAT192989"},{"text":"nylon","id":"AAT14462"}],"techniques":[{"text":"woven","id":"AAT53642"}],"materialsAndTechniques":"Woven mohair and nylon","categories":[{"text":"Textiles","id":"THES48885"},{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2007BM6177","2018LB4650","2018LB4651"],"imageResolution":"low","galleryLocations":[{"current":{"text":"003","id":"THES325640"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress fabric","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1958","earliest":"1958-01-01","latest":"1958-12-31"},"association":{"text":"designed and made","id":"x39722"},"note":""}],"associatedObjects":[],"creditLine":"Given by Zika Ascher","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Part of the Ascher archive, donated to V&A in 1988.","historicalContext":"","briefDescription":"Sample cards 'Aviemore' of dress fabrics in woven mohair and nylon, made by Ascher Ltd., Great Britain, 1958","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Lesley Ellis Miller. 'Perfect Harmony. Textile Manufacturers and Haute Couture 1947-57'. <u>In</u>: Wilcox, Claire. <u>The Golden Age of Couture: Paris and London 1947-57</u>. London: V&A Publishing, 2007, p. 124."}],"production":"These textiles were the result of collaboration between the textile converter Zika Ascher and mills on the Scottish borders.\n\nAttribution note: While the textiles were for the high end fashion market, they were probably mass-produced. The sample cards would have been made in limited numbers for particular clients in couture, retail and wholesale.","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.200-1988"],"accessionNumberNum":"200","accessionNumberPrefix":"T","accessionYear":1988,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-17","recordCreationDate":"2007-11-19","availableToBook":true}}