{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1403106"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1403106/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018KU1036/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018KU1036/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018KU1036","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1403106","accessionNumber":"S.4178-1995","objectType":"Poster","titles":[{"title":"Hanging card advertising Chipperfield's Circus at Worcester Racecourse, July 1950","type":"generic title"}],"summaryDescription":"This hanging card advertised Chipperfield's Circus and Zoo in a big top at Worcester Racecourse, known locally as the Pitchcroft. Like all the big tenting circuses of the day, it featured a variety of human and animal acts, and included an unusual group of performing cart horses. It is illustrated with an image of Jackie Sloan, the white-face clown.\r\n\r\nThe Chipperfield family had long associations with fairground, circus, performing animals and menageries, stretching back to the 17th century. The family became established in the traditional circus business in the 1930s, and after a pause during the war, when Jimmy Chipperfield served as a fighter pilot in the RAF, began touring the country again with the circus. Chipperfield's became one of the biggest and best circuses touring the UK under the control of various family members until the late 1980s.","physicalDescription":"Pictorial and typographic hanging card printed in red, yellow, black and blue on white card, with an integral red border and fixed card hanger, printed with the names of the acts and a head and shoulders image of a white-faced clown, top right.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Swindon Signcraft Ltd.","id":"A13901"},"association":{"text":"printers","id":"x31107"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"},{"text":"printing ink","id":"x35423"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printed card","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Circus","id":"THES261738"},{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2018KU1036"],"imageResolution":"low","galleryLocations":[{"current":{"text":"012","id":"THES345272"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Swindon","id":"x37165"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"1950","earliest":"1950-01-01","latest":"1950-12-31"},"association":{"text":"printed","id":"x46159"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"35.4","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"25.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This hanging card would have been printed near the start of the summer tenting season in 1950, when the acts were confirmed. The line-up featured Chipperfield's 'Mighty herd of elephants'; a cowboy act with horses and bulls; the white-face clown Jackie Sloan; the springboard act the Bratfort Troupe; performing zebras; Bengal tigers, polar and grizzly bears; Palomino horses; John's Wonderful Performing Dogs; Fiery Jack & Co. - the clown troupe headed by Fred Zetina; the Four Dresslers 'flirting with death 45ft in the air'; Susan and Sidi 'high school horses', and the Royal Percheron Stallions, performing cart horses.","historicalContext":"","briefDescription":"Hanging card advertising Chipperfield's Circus at the Worcester Racecourse, 10th-15th July, 1950. Pictorial and typographic printed by Swindon Signcraft Ltd.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[{"text":"Worcester","id":"x33938"}],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.4178-1995"],"accessionNumberNum":"4178","accessionNumberPrefix":"S","accessionYear":1995,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-17","recordCreationDate":"2017-07-03","availableToBook":true}}