{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O139972"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O139972/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2009CD4258/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2009CD4258/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2009CD4258","copyright":"©Victoria and Albert Museum, London/Christian Dior","sensitiveImage":false},{"assetRef":"2009CD4257","copyright":"©Victoria and Albert Museum, London/Christian Dior","sensitiveImage":false},{"assetRef":"2009CD4256","copyright":"©Victoria and Albert Museum, London/Christian Dior","sensitiveImage":false},{"assetRef":"2009CD4255","copyright":"©Victoria and Albert Museum, London/Christian Dior","sensitiveImage":false},{"assetRef":"2009CD4254","copyright":"©Victoria and Albert Museum, London/Christian Dior","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O139972","accessionNumber":"T.197-1997","objectType":"Coat","titles":[{"title":"New Look","type":"popular title"}],"summaryDescription":"","physicalDescription":"Coat of dark blue-purple silk. With sloping shoulders and a Magyar sleeve. Double-breasted, fastening with self-covered buttons. The narrow cinched waist flares into a full skirt with typical 'New Look' emphasis placed on the hips with both padding, and exaggerated pockets.","artistMakerPerson":[{"name":{"text":"Dior, Christian","id":"A1790"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"silk (textile)","id":"AAT243428"}],"techniques":[{"text":"weaving","id":"AAT53642"}],"materialsAndTechniques":"Silk","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Clothing","id":"THES48975"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2009CD4258","2009CD4257","2009CD4256","2009CD4255","2009CD4254"],"imageResolution":"low","galleryLocations":[{"current":{"text":"U","id":"THES297002"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Coat","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Paris","id":"x29068"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1947-1948","earliest":"1947-01-01","latest":"1948-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs J. Wates","dimensions":[{"dimension":"Circumference","value":"96","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"bust","note":""},{"dimension":"Circumference","value":"70","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"waist","note":""},{"dimension":"Circumference","value":"260","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"bottom hem","note":"The two separate halves of the coat are 144cm and 136.5 cm, so this circumference accounts for the overlap of the halves when worn"},{"dimension":"Weight","value":"2.00","unit":"kg","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Stockman mannequin size 42","marksAndInscriptions":[{"content":"'11919'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on the label"}],"objectHistory":"","historicalContext":"THE NEW LOOK panel text from <i>The Golden Age of Couture: Paris and London 1947-1957</i> \r\n\r\nDior launched his new house on 12 February 1947 and became an overnight sensation. His voluptuous collection was the antithesis of lean, boxy wartime fashions. Instead, feminine designs featured rounded shoulders, a womanly bust and a hand-span waist above enormous skirts. It was christened on the spot by Carmel Snow, editor of American Harper's Bazaar, as the 'New Look'. \r\n\r\nThe amount of fabric required to create a New Look garment - typically 15 metres in a woollen day dress, 25 metres in a short taffeta evening gown - caused outrage, for rationing was still in place. The collection was shown in secret to Princess Margaret at the French Embassy in London. But despite attempts by the Board of Trade to suppress it, the New Look was unstoppable.","briefDescription":"'New Look' coat of silk, designed by Christian Dior, Paris, 1947-1948","bibliographicReferences":[],"production":"","productionType":{"text":"Haute couture","id":"THES48861"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Coat and hat\r\nChristian Dior (1905-57)\r\nParis\r\n1947-8\r\n\r\nThe complex artistry of Dior's garments demanded a high level of dressmaking skills. Dior revived traditional techniques of construction, using solid fabrics reinforced with taffeta or cambric. \r\n\r\nCoat: silk \r\nHat: cellophane with ribbon trim\r\n\r\nHat worn by Mrs Opal Holt and given by Mrs D.M. Haynes and Mrs M. Clark\r\nV&A: T.197-1997 (coat) and T.156-1982 (hat)","date":{"text":"22/09/2007","earliest":"2007-09-22","latest":"2007-09-22"}}],"partNumbers":["T.197-1997"],"accessionNumberNum":"197","accessionNumberPrefix":"T","accessionYear":1997,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":["2025PK9589"],"recordModificationDate":"2026-04-01","recordCreationDate":"2007-10-12","availableToBook":false}}