{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O138961"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O138961/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018KP4740/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018KP4740/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018KP4740","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP4747","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP4738","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KL1542","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2012FV1576","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2018KP4739","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KR3433","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KR3447","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KR3452","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KY3037","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KY3038","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KY3039","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KY3040","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KY3045","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2011EU6971","copyright":"©Victoria and Albert Museum, London/Mary Quant","sensitiveImage":false},{"assetRef":"2017KL1543","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O138961","accessionNumber":"T.354-1974","objectType":"Dress","titles":[{"title":"O.B.E. Dress","type":"assigned by artist"}],"summaryDescription":"Mary Quant’s first boutique,  Bazaar, opened in London's  King's Road in 1955, launching a  successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963,  she launched a lower-priced  ready-to-wear range called  'Ginger Group'. She also entered  into licensing agreements with  manufacturers to produce hosiery,  underwear, cosmetics and  accessories bearing her name.  Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant'  stockings or a lipstick. This enabled girls who could not  otherwise afford her clothing to  feel in touch with fashion, and made Mary Quant a household name and a  commercial success.\r\n\r\n\tHer contribution to British life was  marked by a retrospective  exhibition at the London Museum  in 1973. The exhibition included many of Quant's most  revolutionary garments, some  remade as facsimiles if original ones could not be found.","physicalDescription":"Cream wool jersey dress with low waist and short slightly gathered skirt. High collar and bell shaped sleeves faced with blue topstitching, brass zippers at neck and cuffs.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"wool jersey","id":"x35748"}],"techniques":[],"materialsAndTechniques":"Wool jersey","categories":[{"text":"Fashion","id":"THES48957"},{"text":"Day wear","id":"THES49000"},{"text":"Clothing","id":"THES48975"},{"text":"Europeana Fashion Project","id":"THES265804"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2018KP4740","2018KP4747","2018KP4738","2017KL1542","2012FV1576","2018KP4739","2018KR3433","2018KR3447","2018KR3452","2018KY3037","2018KY3038","2018KY3039","2018KY3040","2018KY3045","2011EU6971","2017KL1543"],"imageResolution":"low","galleryLocations":[{"current":{"text":"016","id":"THES305855"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Dress","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1966","earliest":"1966-01-01","latest":"1966-12-31"},"association":{"text":"designed","id":"x29338"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mary Quant","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"An identical design was worn by Mary Quant to collect her OBE from Buckingham Palace in 1966. Another version was no. 38 in the \"Mary Quant's London\" retrospective at the Museum of London, who now own the dress. As our dress was acquired in 1971 directly from Mary Quant via Cecil Beaton, the Museum of London dress might be one of the replicas made by Quant for her retrospective.","historicalContext":"","briefDescription":"Dress of wool jersey, 'O. B. E. Dress', designed by Mary Quant, London, 1966","bibliographicReferences":[{"reference":{"text":"<i>Fashion : An Anthology by Cecil Beaton</i>. London : H.M.S.O., 1971","id":"AUTH354373"},"details":"","free":""}],"production":"","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"[Mary Quant exhibition, 2019 -  case panel text]\r\n\r\n1966\r\nQUANT MEETS THE QUEEN\r\n\r\n“Odd Gear at the Palace.” Daily Mail, 1966\r\n\r\nOne chilly November afternoon in 1966, Mary Quant arrives at Buckingham Palace with her husband Alexander Plunket Greene and their business partner Archie McNair. A few hours later they emerge with Quant’s OBE (Officer of the British Empire), a medal awarded for her contribution to the UK fashion export trade, supporting the British economy.\r\n\r\nDressing with press photographers in mind, Quant’s bright cream outfit stands out in the crowd. She reinterprets formal protocol - her hat is a schoolgirl’s beret, her gloves have revealing cut-out backs. She promotes her own designs from top to toe: lipstick, dress, underwear, tights and shoes can all be bought in UK shops and, increasingly, in other countries. This potent media opportunity for the Mary Quant brand results in newspaper headlines across the world.\r\n\r\n[Mary Quant exhibition, 2019 - label text]\r\nTHE OBE DRESS\r\n1966\r\nDesigned and worn by Mary Quant\r\n\r\nQuant’s OBE dress is one of her many designs using jersey fabric, modelled on sports clothing but with a miniskirt length. The dress makes a feature out of functional details like her favourite circular zip-pulls and contrasting top stitching. The simple style became her signature look.\r\n\r\nBonded wool jersey (modern beret) \r\nLabelled ‘Mary Quant’\r\nMade in the Mary Quant sample workroom, London (probably)\r\nGiven by Mary Quant Ltd\r\nV&A: T.354-1974","date":{"text":"30/03/2020","earliest":"2020-03-30","latest":"2020-03-30"}}],"partNumbers":["T.354-1974"],"accessionNumberNum":"354","accessionNumberPrefix":"T","accessionYear":1974,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-09","recordCreationDate":"2007-09-05","availableToBook":false}}