{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1389565"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1389565/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017JY3256/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017JY3256/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017JY3256","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1389565","accessionNumber":"B.16-2017","objectType":"Toy","titles":[{"title":"Autobot Bumblebee Deluxe","type":"manufacturer's title"},{"title":"Transformers: Classics","type":"series title"}],"summaryDescription":"","physicalDescription":"Packaged transforming toy car and trailer-mounted jetski. The car resembles a sporty hatchback, and is made from yellow plastic, with some silver and white painted details. It can be transformed into the likeness of a robot. The object is contained within a clear plastic bubble, attached to a colour printed card back.\r\n","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Takara","id":"A3761"},"association":{"text":"designers","id":"AAT25190"},"note":""},{"name":{"text":"Hasbro, Inc","id":"A1859"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"},{"text":"plastic","id":"AAT14570"}],"techniques":[{"text":"printing","id":"AAT53319"},{"text":"painting","id":"AAT161986"},{"text":"injection moulding","id":"AAT54070"}],"materialsAndTechniques":"Plastic, printed card","categories":[{"text":"Toy vehicles","id":"THES274369"},{"text":"Plastic","id":"THES49026"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2017JY3256"],"imageResolution":"low","galleryLocations":[{"current":{"text":"006","id":"THES344254"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"toy","id":"AAT222481"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"2006","earliest":"2006-01-01","latest":"2006-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"30","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"19.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"8.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Acquired by the Museum in 2017 [2017/265]","historicalContext":"Transformers are alien robots hailing from the planet Cybertron, all of them are capable of assuming an alternate form, usually a vehicle, through a series of folding movements. They are typically divided into two factions: Autobots and Decepticons. The Autobots are heroic, peace-loving and curious about humanity, they are led by Optimus Prime, who typically transforms into an articulated truck. The Decepticons are evil, authoritarian and contemptuous of other life-forms, they are led by the maniacal Megatron, who originally transformed into a realistic-looking handgun.\r\n\r\nInitially, the franchise was essentially an American rebrand of two toylines already produced by Japanese toy manufacturer Takara Tomy: ‘Diaclone’ and ‘Microman’. Hasbro had purchased the distribution rights to these lines in the early-1980s. Transformers was launched in the United States and Europe in 1984-85. The enormously popular toys inspired many spin-offs, including several animated television series’, a feature-length animated film (1986), multiple comic books series (including by Marvel, who had co-operated with Hasbro to produce GI Joe comics) and, inevitably, subsequent lines of toys. A series of big budget, live-action films have been produced by Warner Brothers since 2007.\r\n","briefDescription":"Packaged transforming toy robot/car, 'Transformers: Robots in Disguise' (Autobot Bumblebee Deluxe); Hasbro, 2006.","bibliographicReferences":[],"production":"The <i>Transformers: Classics</i> line was produced by Hasbro/Takara in 2006 to fill a market gap caused by delays in the release of the first live-action <i>Transformers</i> film (2007). The line revisited and redesigned several original characters from <i>Transformers'</i> 1980s <i>Generation 1</i> heyday.","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"robots","id":"x36551"},{"text":"cars","id":"AAT178739"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.16-2017"],"accessionNumberNum":"16","accessionNumberPrefix":"B","accessionYear":2017,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-21","recordCreationDate":"2017-04-12","availableToBook":false}}