{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O138909"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O138909/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2008BV3652/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2008BV3652/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2008BV3652","copyright":"©Victoria and Albert Museum, London/Martha Richler","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O138909","accessionNumber":"E.380-2007","objectType":"Print","titles":[{"title":"\"Come on! Only fifty years to go! You can do it!\"","type":"assigned by artist"}],"summaryDescription":"This is a reproduction of an original drawn cartoon that appeared in the <i>Evening Standard</i> on 19 April 2004. It is artist Marf's take on the current news story. As she describes it: 'Sunday’s annual London Marathon is a triumph – but on Monday morning, images of the gruelling event resonate in commuters’ minds. In a year of job insecurity, and government calls for retirement to be delayed until 70 years of age as pension funds collapse, the future looks like one long slog.'\r\n\r\n'Marf' drew daily topical cartoons for the <i>Evening Standard</i> between March 2002 and August 2005, moving to the Londoner's Diary page in August 2003. The drawings cover key political and social issues of the period, providing a vivid and often hilarious response to the main news of the day. The <i>Evening Standard</i> is London's only evening newspaper, publishing up to five editions a day. In Marf's own words: 'The cartoonist needs to keep up with the rapid pace of event.'","physicalDescription":"Print reproduction of a black and white line drawn cartoon showing a marathon in progress, except that the frantic runners are all wearing suits and carrying briefcases. They have just passed under a 'London Underground' sign. Alongside the road, which is decorated with a 'Flora Rat Race' banner, are enthusiastic supporters, a retired couple and a young mum and daughter. Each runner wears a bib with competitor number. In the background is familiar London architecture, old and new, including the office block nicknamed the 'Gherkin'.","artistMakerPerson":[{"name":{"text":"Richler, Martha (Marf)","id":"A18325"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"The Evening Standard","id":"A19314"},"association":{"text":"commissioned and published","id":"x38773"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Pen and ink on paper","categories":[{"text":"Prints","id":"THES48903"},{"text":"Caricatures & Cartoons","id":"THES48983"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2008BV3652"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLF (VA)","id":"THES49656"},"free":"","case":"I","shelf":"139","box":"II"}],"partTypes":[[{"text":"print","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"2004","earliest":"2004-01-01","latest":"2004-12-31"},"association":{"text":"made","id":"x28654"},"note":""},{"date":{"text":"19/04/2004","earliest":"2004-04-19","latest":"2004-04-19"},"association":{"text":"printed and published","id":"x35383"},"note":""}],"associatedObjects":[],"creditLine":"Given by the artist","dimensions":[{"dimension":"Height","value":"29.6","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"42","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Monday 19th April '04","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Top left, reproduced writing (the '04 orginally in pencil). Partially cut off above in the printing process."},{"content":"\"Come on! Only fifty years to go! You can do it!\"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Across bottom; title to piece,  reproduced writing"},{"content":"MARF","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Artist signature bottom left of image, reproduced.\r\nAlso in pencil bottom right of image"},{"content":"UNDERGROUND","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Sign, part of image"},{"content":"RAT RACE / [a number]","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"On several bibs worn by the competitors, part of image."},{"content":"FLORA / RAT RACE","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Banner along roadside, part of image"},{"content":"note [underlined]: / [inscribed with name of owner of original]","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Written in pencil on reverse, left, 'MARF' is artist signature"},{"content":"ORIGINAL PRINT BY / MARF / [copyright symbol] 2003","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Written in pencil on reverse, right, 'MARF' is artist signature"},{"content":"Cartoon co-incided with / the London Marathon / (Sunday) and the / dreaded Monday morning / commute, which was / particular [sic] chaotic that / morning what with tube / delays ...","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Written in pencil on reverse, below left, 'MARF' is artist signature"}],"objectHistory":"Donated by the artist.","historicalContext":"","briefDescription":"Reproduction of a cartoon, \"Come on! Only fifty years to go! You can do it!\" by 'Marf' (Martha Richler), published in <i>The Evening Standard</i>, 19th April 2004; London.","bibliographicReferences":[],"production":"Attribution note: reproduction taken by artist of original drawing","productionType":{"text":"Copy","id":"THES48865"},"contentDescription":"","contentPlaces":[{"text":"London","id":"x28980"}],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"men","id":"AAT25928"},{"text":"women","id":"AAT25943"},{"text":"suits","id":"AAT209863"},{"text":"briefcases","id":"AAT198921"},{"text":"watches","id":"AAT41615"},{"text":"mobile telephones","id":"x40627"},{"text":"earrings","id":"AAT45998"},{"text":"railings","id":"AAT2018"},{"text":"headscarf","id":"AAT256716"},{"text":"bottle","id":"AAT45627"},{"text":"lamp-posts","id":"AAT101536"},{"text":"buildings","id":"AAT4792"},{"text":"identification sign","id":"AAT211861"},{"text":"trees","id":"AAT132410"},{"text":"girl","id":"AAT247581"},{"text":"coats","id":"AAT46143"},{"text":"polystyrene cup","id":"x40985"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.380-2007"],"accessionNumberNum":"380","accessionNumberPrefix":"E","accessionYear":2007,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2007-09-04","availableToBook":false}}