{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O137575"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O137575/"}},"images":null,"see_also":null},"record":{"systemNumber":"O137575","accessionNumber":"B.1075-2022","objectType":"Model","titles":[{"title":"Lone Ranger Frontier Town","type":"manufacturer's title"}],"summaryDescription":"This is an unmade paper model of a lone ranger frontier town, made in the USA by General Mills. It is part of the Robert Freidus collection of paper models, donated to the museum.\r\n\r\nThe Robert Freidus Paper Model Collection contains in excess of 12,000 models of architectural structures. These models remain in their unmade state. The models vary from simple press-out shapes, to more complex objects that require cutting, folding and sticking to produce their intended shape. The models come in various forms; boxed sets, postcards, pages from magazines, and jig-saw puzzles. The collection includes a large number of famous landmarks, versions of which have been produced by many manufacturers. But some models are less well known, including fictional locations from television programmes, and one amateur designer’s own house. Some publishers focus on a specific genre of buildings such as lighthouses while others set out to illustrate types of houses and buildings rather than specific examples.\r\n\r\nThe first paper models, those to be cut out from a sheet and assembled, appeared in Europe in the 17th Century, The earliest commercial models were recorded appearing in French toy catalogues in 1800. From then on paper models became popular across Europe particularly in Germany, and in the later half of the century, the UK. Manufacturers such as Pellerin and Schreiber began producing series of hundreds of models, from famous landmarks to farmhouses and specific scenes. Originally designed for children, paper models gave their owners the chance to learn about places and people in other parts of the world. The best example of this is Milton Bradley’s Village series produced in the late 19th and early 20th Century, which showed the people of a particular country and the houses they lived in. \r\n\r\nTowards the end of the 20th Century paper modelling became increasingly popular with an adult audience with many kits being designed for a more sophisticated modeller. During this time television tie-ins also started appearing on the market reflecting the emerging trend of media merchandising. More recently with the development of the Internet, models have appeared online and these have been printed and added to the collection. Some of these models are stand alone items, while others can be used with model railways or in fantasy role playing games.","physicalDescription":"Sheet of card depicting a scene from The Lone Ranger in unmade paper model form. Sheet of paper included with the instructions on one side and the base for the model on the other. Contained in a brown envelope.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"General Mills Fun Group Inc","id":"A1564"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"colour printing","id":"AAT53329"}],"materialsAndTechniques":"Colour printed card","categories":[{"text":"Architecture","id":"THES48993"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"013","id":"THES325009"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"model","id":""}],[{"text":"cut-out","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"USA","id":"x29333"},"association":{"text":"published","id":"x30682"},"note":""}],"productionDates":[{"date":{"text":"ca.1950s","earliest":"1945-01-01","latest":"1963-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by the V&A Americas Foundation through the generosity of Robert Freidus","dimensions":[{"dimension":"Length","value":"33","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"17.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Contents-Merchandise. / Postmaster: This parcel / may be opened for postal in- / spection is necessary. / GENERAL MILLS, INC. / 623 MARQUETTE AVE. SO. / MINNEAPOLIS 2, MINN / Forwarding and / Return postage guaranteed. / Wm. Walter / 325 Cornwall Ave. / Buffalo 15, N.Y / 8260 GO02 TO*NW A'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Stamp on front of envelope."},{"content":"'1 / NW section'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Yellow post-it note on front."}],"objectHistory":"Historical significance: Part of the Robert Freidus Architectural Paper Model Collection","historicalContext":"","briefDescription":"Paper model depicting Lone Ranger Frontier Town made in the USA by General Mills probably in the 1950s","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.1075-2022"],"accessionNumberNum":"1075","accessionNumberPrefix":"B","accessionYear":2022,"otherNumbers":[{"type":{"text":"Freidus Numbering","id":"THES50300"},"number":"14948-14958"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-06-05","recordCreationDate":"2007-07-18","availableToBook":false}}