{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1352269"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1352269/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JF1231/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JF1231/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2016JF1231","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2016JF1232","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1352269/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1352269","accessionNumber":"B.95-2015","objectType":"Sewing pattern","titles":[{"title":"\"WINNIE-THE-POOH\" STUFFED TOYS","type":"manufacturer's title"}],"summaryDescription":"This set of paper sewing patterns for Pooh, Piglet, Eeyore, Tigger, Kanga and Roo was first published in 1965, copyright of Disney. The appearance of the characters is derived from their designs for the animated film ‘Winnie  the Pooh and the Honey Tree’ (1966), based on the first two chapters of Milne’s original Pooh book. These copies of the patterns were originally sold through E. Braggins & Sons Ltd., a drapers in Bedfordshire.","physicalDescription":"Colour printed paper envelope, containing printed paper patterns to make soft toys, McCall's easy sewing guide, and finishing instructions for the toys. The patterns are: Winnie the Pooh, Piglet, Eeyore, Tigger, Kanga and Roo.\r\n","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"McCall Pattern Company","id":"AUTH338814"},"association":{"text":"designers","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"AAT14109"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printed paper","categories":[{"text":"Toys & Games","id":"THES262248"},{"text":"Designs","id":"THES48968"},{"text":"Soft toys","id":"THES274376"},{"text":"Character merchandise","id":"THES274371"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":["2016JF1231","2016JF1232"],"imageResolution":"high","galleryLocations":[{"current":{"text":"004","id":"THES343677"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"Pattern","id":"AAT28853"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"England","id":"x28826"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1968","earliest":"1968-01-01","latest":"1968-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":"probably"}],"associatedObjects":[],"creditLine":"Given by Annemarie Bilclough","dimensions":[{"dimension":"Height","value":"21","unit":"cm","qualifier":"","date":{"text":"17/11/2015","earliest":"2015-11-17","latest":"2015-11-17"},"part":"paper","note":""},{"dimension":"Width","value":"16","unit":"cm","qualifier":"","date":{"text":"17/11/2015","earliest":"2015-11-17","latest":"2015-11-17"},"part":"paper","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'Printed patterns for six favourite charactes from the classic \"Winnie-the-Pooh\" stories. Pooh sits 13\" tall, Piglet 10\", Kanga 14\" and Roo 6\". Eeyore and Tigger measure about 14\" long not including their tails. Garments are separate. Eeyore's tail buttons on. Features are felt. Pattern shows placement of Tigger's stripes, which are sketched on with a permanent colour felt-tipped marker.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on reverse of envelope"},{"content":"'E. BRAGGINS & SONS LTD, / PATTERNS NOT EXCHANGEABLE'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Stamped on front of envelope in red ink."}],"objectHistory":"Given to the Museum of Childhood in 2015, by Annemarie Bilclough [2016/385].\r\n","historicalContext":"McCall’s was founded by James McCall, a tailor who had emigrated from Scotland to the United States. The McCall Pattern Company was inaugurated in 1870, in New York City. A magazine known initially as ‘The  Queen’, then as ‘McCall’s Magazine – the Queen of Fashion’, before settling on ‘McCall’s Magazine’, began to be published by James McCall from 1873. The magazine grew from being a mere vehicle for the sale of  sewing patterns to achieve enormous popularity, peaking in the early-1960s. Sewing patterns for fashion and  for toys were sold through many high street retailers. The company still exists today.\r\n\r\nWinnie the Pooh is a fictional anthropomorphic teddy bear, created in the 1920s by British author A.A. Milne. Pooh was based on a toy bear owned by his son, Christopher Robin Milne. All of the characters in Pooh live together in the Hundred Acre Wood. The Pooh stories are some of the  best-loved children’s literature ever produced, they have been translated into many languages, including Latin.  US and Canadian rights to the character were purchased from Milne in 1930 by Stephen Slesinger (1901- 1953), it was at this point Pooh acquired his now-familiar red shirt. Certain rights were licenced to Disney in 1961, they have since gone on to turn Pooh into a truly global commercial asset, boasting numerous feature films, television series’ and merchandise.\n","briefDescription":"Uncut paper sewing patterns for soft toys; Winnie the Pooh, Piglet, Eeyore, Tigger, Kanga and Roo; Great Britain, 1964-1968","bibliographicReferences":[],"production":"Copyright 1964 Walt Disney Productions\r\nCopyright 1968 McCall Corporation","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Winnie the Pooh","id":"AUTH322275"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[{"text":"The Walt Disney Corporation","id":"A1747"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"teddy bears","id":"AAT211334"},{"text":"donkeys","id":"x36708"},{"text":"tigers","id":"x36392"},{"text":"piglets","id":"x44929"},{"text":"kangaroos","id":"x31824"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.95-2015"],"accessionNumberNum":"95","accessionNumberPrefix":"B","accessionYear":2015,"otherNumbers":[{"type":{"text":"Model number","id":"THES52264"},"number":"8087"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-08","recordCreationDate":"2016-05-10","availableToBook":false}}