{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1350012"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1350012/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2020MR4030/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2020MR4030/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2020MR4030","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1350012/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1350012","accessionNumber":"T.197:2-2016","objectType":"Packaging","titles":[{"title":"packaging","type":""}],"summaryDescription":"","physicalDescription":"","artistMakerPerson":[{"name":{"text":"Rudi Gernreich","id":"A5943"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Lily of France","id":"AUTH339620"},"association":{"text":"","id":""},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Cardboard","id":"AAT14224"},{"text":"Plastic","id":"AAT14570"}],"techniques":[],"materialsAndTechniques":"Cardboard and plastic","categories":[{"text":"packaging","id":"THES289218"},{"text":"Underwear","id":"THES48880"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2020MR4030"],"imageResolution":"high","galleryLocations":[{"current":{"text":"005","id":"THES309592"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"packaging","id":"AAT55100"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"USA","id":"x29333"},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"1978","earliest":"1978-01-01","latest":"1978-12-31"},"association":{"text":"","id":""},"note":""}],"associatedObjects":[],"creditLine":"Given anonymously","dimensions":[{"dimension":"Height","value":"120","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"45","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"45","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Registered File: 2016/158","historicalContext":"","briefDescription":"Packaging for nude panty thong, 'The Thong', by Rudi Gernreich for Lily of France, USA, 1978.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"'The Thong'\r\n\r\nRudi Gernreich is credited as the inventor of the 'thong'. He designed one as a unisex bathing suit in 1974 when Los Angeles banned nude public swimming. Women could buy an optional top.\r\n\r\nGernreich also designed thongs to be worn as underwear. They were made for women from 1975 by the American company Lily of France with the trademark, 'The Thong'. The colour of this thong is termed, 'golden nude'.\r\n\r\nThong\r\nRudi Gernreich (1922-85) for Lily of France\r\nUSA, 1978\r\nNylon and spandex\r\nAnonymous gift","date":{"text":"16/04/2016-12/03/2017","earliest":"2016-04-16","latest":"2017-03-12"}}],"partNumbers":["T.197:2-2016"],"accessionNumberNum":"197","accessionNumberPrefix":"T","accessionYear":2016,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-10-23","recordCreationDate":"2016-04-20","availableToBook":true}}