{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1348632"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1348632/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JC9581/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JC9581/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JC9581","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2016JC9580","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1348632","accessionNumber":"38041800898389","objectType":"Trade literature","titles":[{"title":"The Post Office Private Teleprinter Broadcast System","type":"published title"}],"summaryDescription":"","physicalDescription":"The Post Office Private Teleprinter Broadcast System  \r\n\r\nPublisher:  \r\nGPO 1938 \r\n \r\nDescription:  \r\n24 unnumbered pages colour illustrations 195 mm \r\n \r\nNotes:  \r\nDesigned by Richard Beck \r\nWhite plastic comb binding \r\n \r\nNames:  \r\nGreat Britain. Post Office \r\n \r\n \r\n","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"GPO","id":"A13086"},"association":{"text":"Published by","id":"x28702"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"paper","id":"x30308"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Printed booklet","categories":[{"text":"Advertising","id":"THES49001"},{"text":"Telecommunication","id":"THES49028"},{"text":"National Art Library","id":"THES271541"}],"styles":[{"text":"20th","id":"x36093"}],"collectionCode":{"text":"NAL","id":"THES48605"},"images":["2016JC9581","2016JC9580"],"imageResolution":"low","galleryLocations":[{"current":{"text":"NAL","id":"THES251738"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"trade literature","id":"THES398723"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"UK","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1938","earliest":"1938-01-01","latest":"1938-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"195","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"From NAL catalogue"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"From a collection of examples of commercial printing and design including catalogues and books as well as a variety of ephemera such as magazine covers, promotional cards, loose sheets, book plates, book jackets, trade cards, advertisement proofs, wine labels, menu cards etc. Firms include Shell-Mex, Austin Reed, Guinness, Heals, Imperial Airways, Orient Line. Designers include McKnight Kauffer, El Lissitsky, Bawden, Bayer, Gill, Tschichold. Categories of material include architecture, broadcasting, costume, interior design, motor industry, food and drink.\r\n\r\nIn 1936 the National Art Library decided to lay the foundations of a \"collection of commercial typography and to exhibit contemporary specimens from time to time so that the trend of typographic design, both in this country and abroad, could be appraised by students of industrial art\". The Keeper of the Library, Philip James was largely instrumental in acquiring the material. The bulk of the collection consists of examples from the 1930s, especially 1936 - 1939, with a smattering of items from the 1940s.\r\nThe collection is further supplemented with material from the 1960s which the Library inherited from the Circulation Department of the Museum after its closure in 1978. As these two groups of material stand as historic collections in their own right, any further examples acquired by the Library have been catalogued individually and not added to this designated 'closed collection'.\r\nCurrently uncatalogued. A typescript list is available on request at the Main Counter; this list does not include the material inherited from the Circulation Department.\r\n\r\n","historicalContext":"","briefDescription":"The Post Office Private Teleprinter Broadcast System. GPO, 1938. ","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"The Post Office private teleprinter broadcast system\r\nLondon, 1938\r\nTeleprinters sent telegram messages between post offices. The letters were typed in and immediately transmitted to another machine at a distant location. The GPO's publicity department and film unit, founded in 1933, promoted their use of such new technologies. Richard Beck, influenced by the Modernist design he had studied in Munich, designed the layout of the brochure's cover using lines to suggest the transfer of data between machines.\r\nHalftone and lithography\r\nDesigned by Richard Beck (1912–85)\r\nIssued by the General Post Office\r\nMuseum no. 38041800898389","date":{"text":"2018","earliest":"2018-01-01","latest":"2018-12-31"}}],"partNumbers":["38041800898389"],"accessionNumberNum":"38041800898389","accessionNumberPrefix":"","accessionYear":null,"otherNumbers":[{"type":{"text":"NAL Pressmark","id":"THES56809"},"number":"Jobbing Printing Box 8a"},{"type":{"text":"Horizon bib. number","id":"THES270231"},"number":"904837"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-12-05","recordCreationDate":"2016-04-15","availableToBook":false}}