{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1348572"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1348572/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JC9535/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JC9535/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JC9535","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1348572","accessionNumber":"38041800168262","objectType":"Brochure","titles":[{"title":"The self changing or pre-selective epicyclic gear","type":"published title"}],"summaryDescription":"","physicalDescription":"55 p. : ill. ; 22 cm. Fold out diagrams attached to back cover. Cover has cyclical design in blacks and greys. Spiral binding.\r\n\"This book was designed and illustrated by Zero. The 'Lubrication' figure was designed by E. McKnight-Kauffer. Photographs by Maurice Back (pages 13, 16, 30, 33, 50) and G.P.O. Film Unit (Half-title and pages 6 and 38)\"\n","artistMakerPerson":[{"name":{"text":"Kauffer, Edward McKnight","id":"A4244"},"association":{"text":"designer","id":"AAT25190"},"note":""},{"name":{"text":"Schleger, Hans","id":"A7808"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Shell Mex and B.P. Ltd.","id":"A31205"},"association":{"text":"publisher","id":"AAT25574"},"note":""},{"name":{"text":"Percy Lund, Humphreys & Co.","id":"AUTH353415"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"National Art Library","id":"THES271541"}],"styles":[],"collectionCode":{"text":"NAL","id":"THES48605"},"images":["2016JC9535"],"imageResolution":"low","galleryLocations":[{"current":{"text":"NAL","id":"THES251738"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"brochures","id":"AAT248280"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"","id":""},"association":{"text":"","id":""},"note":""}],"productionDates":[{"date":{"text":"1937","earliest":"1937-01-01","latest":"1937-12-31"},"association":{"text":"published","id":"x46563"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"The self changing or pre-selective epicyclic gear, Arthur Elton for Shell-Mex and B.P. Ltd. Lund Humphries & Co, ca.1937","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"'Modern Publicity', 1935-6, p. 82.\r\nPresenting a highly technical matter.\r\nCover, title-page and an opening from the Shell-Mex booklet explaining the principles of the epicyclic gear.\r\nA first rate booklet which explains a technical matter in a fascinating style. Type, photographs and layout contribute to easy fashion of explanation. Use of two-colours and aerographs is masterly. Designed and illustrated by Zero (Hans Schleger) and printed by Percy Lund Humphries for Shell Mex, Ltd. Contains design by McKnight Kauffer. Photographs by Maurice Beck and G.P.O. film unit. Text by Arthur Elton."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"The self-changing or pre-selective epicyclic gear\r\nLondon, 1934\r\nShell-Mex's innovative publicity department, under the astute Jack Beddington, hired artists and film-makers to promote their company and products. The printers Lund, Humphries were also renowned for their use of innovative graphic design and their company’s gallery was the first to exhibit work by Man Ray and Zéró in England. The mechanics of epicyclic gears for controlling a car’s power and speed are explained in this booklet for Shell-Mex motor oil.\r\nHalftone and offset lithography\r\n\r\nDesigned by Zéró (Hans Schleger) (1898–1976) for Lund, Humphries & Co. Ltd\r\nIssued by Shell-Mex & B.P. Ltd\r\nMuseum no. 38041800168262","date":{"text":"2018","earliest":"2018-01-01","latest":"2018-12-31"}}],"partNumbers":["38041800168262"],"accessionNumberNum":"38041800168262","accessionNumberPrefix":"","accessionYear":null,"otherNumbers":[{"type":{"text":"Horizon bib. number","id":"THES270231"},"number":"864986"},{"type":{"text":"NAL Pressmark","id":"THES56809"},"number":"JP Box 3"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2016-04-15","availableToBook":false}}