{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1348483"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1348483/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JC9404/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JC9404/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2016JC9404","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1348483","accessionNumber":"38041800898314","objectType":"Trade catalogue","titles":[{"title":"A.C.P. Lithoform A product and a process for making paint adhere to galvanized iron","type":"popular title"}],"summaryDescription":"","physicalDescription":"A.C.P. Lithoform A product and a process for making paint adhere to galvanized iron \r\nNobel Chemical Finishes Ltd. \r\n  \r\nPublisher:  \r\nLondon Nobel Chemical Finishes Ltd. 193? \r\n \r\nDescription:  \r\n7 pages colour illustrations 21 cm \r\n \r\nNotes:  \r\nTitle from cover \r\n \r\n \r\n","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Nobel Chemical Finishes Ltd","id":""},"association":{"text":"published","id":"x28702"},"note":""},{"name":{"text":"Kynoch Press","id":"A13167"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[],"materialsAndTechniques":"Single section sewn into card cover usine figure of eight sewing ","categories":[{"text":"Advertising","id":"THES49001"},{"text":"National Art Library","id":"THES271541"}],"styles":[{"text":"20th","id":"x36154"}],"collectionCode":{"text":"NAL","id":"THES48605"},"images":["2016JC9404"],"imageResolution":"low","galleryLocations":[{"current":{"text":"NAL","id":"THES251738"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"trade catalogue","id":"AAT26063"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"uk","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1930s","earliest":"1930-01-01","latest":"1939-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Length","value":"213","unit":"mm","qualifier":"closed","date":{"text":"16/06/2016","earliest":"2016-06-16","latest":"2016-06-16"},"part":"","note":"Measured by Book Conservation in measuring box"},{"dimension":"Width","value":"140","unit":"mm","qualifier":"closed","date":{"text":"16/6/2016","earliest":"2016-06-16","latest":"2016-06-16"},"part":"","note":"Measured by Book Conservation in measuring box"},{"dimension":"Depth","value":"3","unit":"mm","qualifier":"closed","date":{"text":"16/06/2016","earliest":"2016-06-16","latest":"2016-06-16"},"part":"","note":"Measured by Book Conservation in measuring box"},{"dimension":"Width","value":"260","unit":"mm","qualifier":"open","date":{"text":"16/06/2016","earliest":"2016-06-16","latest":"2016-06-16"},"part":"","note":"approximate measurement"},{"dimension":"Height","value":"60","unit":"mm","qualifier":"open","date":{"text":"16/06/2016","earliest":"2016-06-16","latest":"2016-06-16"},"part":"Highest point of open brochure measured from surface its on","note":"approximate measurement"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Collection of examples of commercial printing and design including catalogues and books as well as a variety of ephemera such as magazine covers, promotional cards, loose sheets, book plates, book jackets, trade cards, advertisement proofs, wine labels, menu cards etc. Firms include Shell-Mex, Austin Reed, Guinness, Heals, Imperial Airways, Orient Line. Designers include McKnight Kauffer, El Lissitsky, Bawden, Bayer, Gill, Tschichold. Categories of material include architecture, broadcasting, costume, interior design, motor industry, food and drink.\r\n\r\nIn 1936 the National Art Library decided to lay the foundations of a \"collection of commercial typography and to exhibit contemporary specimens from time to time so that the trend of typographic design, both in this country and abroad, could be appraised by students of industrial art\". The Keeper of the Library, Philip James was largely instrumental in acquiring the material. The bulk of the collection consists of examples from the 1930s, especially 1936 - 1939, with a smattering of items from the 1940s.\r\nThe collection is further supplemented with material from the 1960s which the Library inherited from the Circulation Department of the Museum after its closure in 1978. As these two groups of material stand as historic collections in their own right, any further examples acquired by the Library have been catalogued individually and not added to this designated 'closed collection'.","historicalContext":"","briefDescription":"Trade catalogue, A.C.P. Lithoform A product and a process for making paint adhere to galvanized iron. Nobel Chemical Finishes Ltd. ","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"A.C.P. Lithoform: making paint adhere to galvanised iron\r\nLondon, about 1935\r\nIn the early 20th century the development of synthetic resins transformed the paint industry. Nobel Chemical Finishes formulated new products to support a rise in construction work following the Depression. The company exploited its technical expertise to create innovative printed publicity. In this example the unusual shape and metallic shading create an illusion that the booklet is made of corrugated iron.\r\nHalftone relief and screenprint\r\nIssued by Nobel Chemical Finishes Ltd\r\nPrinted by the Kynoch Press in Birmingham\r\nMuseum no. 38041800898314","date":{"text":"2018","earliest":"2018-01-01","latest":"2018-12-31"}}],"partNumbers":["38041800898314"],"accessionNumberNum":"38041800898314","accessionNumberPrefix":"","accessionYear":null,"otherNumbers":[{"type":{"text":"NAL Pressmark","id":"THES56809"},"number":"Jobbing Printing Box 29"},{"type":{"text":"Horizon bib. number","id":"THES270231"},"number":"904821"}],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-01-02","recordCreationDate":"2016-04-14","availableToBook":false}}