{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O133516"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O133516/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2006BB1811/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2006BB1811/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2006BB1811","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O133516/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O133516","accessionNumber":"E.150-1921","objectType":"Poster","titles":[{"title":"France-Champagne","type":"assigned by artist"}],"summaryDescription":"This poster produced by Pierre Bonnard when he was just 23, differs greatly in style from the tranquil genre paintings he would produce in maturity and for which the artist is best known. The later works have a soft palette and dream-like quality to them, whereas this poster, with its bold graphics and strong use of colour is much more lively. \r\n\r\nBonnard's father, a public servant, had wanted his son to study the law; Bonnard dutifully trained as a barrister and was admitted to the bar at the age of 21. Nevertheless, Bonnard also indulged his aspirations to be a painter and enrolled as a student at the Académie Julian in Paris and it was here that he would meet the fellow artists with whom he would form the symbolist group that was to have a lasting impression on his life's work: Les Nabis.","physicalDescription":"Colour lithograph poster advertising Debray's champagne. Against a yellow ground a woman in evening dress holds a fan in her left hand and in the other, a glass of champagne, its contents overflowing, filling the foreground with bubbles. Signed with monogram, lettered with titles, and printer's name and address.","artistMakerPerson":[{"name":{"text":"Bonnard, Pierre","id":"A7766"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"Lithographic ink","id":"AAT187750"},{"text":"Paper","id":"x30308"}],"techniques":[{"text":"lithography","id":"AAT53271"},{"text":"planographic printing","id":"AAT53255"}],"materialsAndTechniques":"Colour lithograph","categories":[{"text":"Posters","id":"THES252963"},{"text":"Drinking","id":"THES48965"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2006BB1811"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"MB2F","shelf":"DR","box":"105"}],"partTypes":[[{"text":"poster","id":""}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Paris","id":"x29068"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1889","earliest":"1889-01-01","latest":"1889-12-31"},"association":{"text":"designed","id":"x29338"},"note":""},{"date":{"text":"1891","earliest":"1891-01-01","latest":"1891-12-31"},"association":{"text":"published","id":"x30682"},"note":""}],"associatedObjects":[],"creditLine":"Given by Mrs J.T. Clarke","dimensions":[{"dimension":"Height","value":"800","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"600","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'FRANCE - CHAMPAGNE'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Upper centre"},{"content":"PB","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Pierre Bonnard","transliteration":"","type":"","note":"Artist's initials"},{"content":"A notional heraldic device","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Upper right."},{"content":"A French poster stamp (République Française)","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"upper right"},{"content":"E. DEBRAY\r\nPROPRIÉTAIRE\r\nLA HAUBETTE-TINQUEUX-LEZ-REIMS\r\nBureau De Représentations\r\n8, Rue de L'ISLY PARIS'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower right"},{"content":"\tImp. Edw. ANCOURT & Cie. 83, Faubg St.  Denis, PARIS.","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Lower left"}],"objectHistory":"","historicalContext":"","briefDescription":"Colour lithograph poster by Pierre Bonnard, 'France-Champagne', advertising E. Debray, printed by Imprimerie Edward Ancourt. France, designed 1889, published 1891.","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Coutts, Howard and Claire Jones  <u>Toulouse Lautrec and the art of the French Poster</u>.  Bowes Museum, 2004. 53 p., ill.  ISBN 0954818202."},{"reference":{"text":"","id":""},"details":"pp. 38-9","free":"Hannah Brocklehurst and Frances Fowle. <i>Pin-ups : Toulouse-Lautrec and the art of celebrity</i>. Edinburgh : National Galleries of Scotland, 2018. 120 pages : illustrations (some color) ; 30 x 17 cm. ISBN: 9781911054214 "},{"reference":{"text":"","id":""},"details":"","free":"The following excerpts are from 'Pierre Bonnard, the graphic art', New York: Metropolitan Museum of Art : Distributed by H.N. Abrams (Colta Ives, Helen Gianbruni, and Sasha M. Newman), 1989:\r\n\r\n[This poster] present[s] an opportunity to examine Bonnard's attentiveness to the harmonious combination of lettering with figural designs. His first poster, commissioned for France-Champagne, carried its brand name in an undulating parade of type suggesting the giddying effects of the product. Bonnard continued to use a bold, conspicuously handwrought alphabet whenever lettering was called for in his graphic assignments. It was made an integral part of each design, often balancing the asymmetry of a composition and always reinforcing the character of the image he had created.Given a choice, Bonnard obviously preferred to supply any lettering that might be needed with his art, and this remained true right up to 1947, when he designed the cover of an issue of Verve devoted entirely to him, which did not appear until seven months after his death.\r\n\r\nBonnard's first memorable work -a print, not a painting- was commissioned in 1889 to advertise Debray's France-Champagne. The poster, which launched Bonnard's professional career, is remarkably good for a first try, demonstrating the artisfs precocious ability to capture high spirits in a stringent and compelling design. Bonnard's starry-eyed reveler, who raises a toast above a great wave of bubbling foam, symbolizes the most alluring and intoxicating aspects of Parisian nightlife, while vividly celebrating the year that inaugurated both the Exposition Universelle and the Eiffel Tower.\n\n[Designed in 1889] it was not until late in March 1891 that the poster actually appeared on the streets of Paris (its production probably delayed by the artist's military duty).'"},{"reference":{"text":"","id":""},"details":"","free":"The following excerpts are from Bouvet, F., Terrasse, A., Bonnard : the complete graphic work, Paris, 1981:\r\n\r\n'When Pierre Bonnard’s poster advertising the products of France Champagne first appeared on the walls of Paris in March 1891, it so delighted Henri de Toulouse-Lautrec that he pointed it out with his stick to passers-by, and promptly announced his intention to try his own hand at poster-making.\n\nIn 1908, Octave Mirbeau pin-pointed the importance at the time of this poster by an unknown artist [in O. Mirbeau, ‘Préface au catalogue de la vente Thadée Natanson’, June 1908]. “The first poster-print since Daumier to burst triumphantly onto the walls of Paris, a complete departure from the prettily coloured effusions of Chéret, France-Champagne, now unobtainable, is the work of Bonnard.'\r\n"},{"reference":{"text":"","id":""},"details":"","free":"Berès, A., Arveiller, M., Les peintres graveurs, 1890-1900, Paris, 2002, no. 3\r\n\r\nRoger-Marx, C., Bonnard lithographe, Monte-Carlo, 1952, p. 16."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"champagne glasses","id":"AAT43247"},{"text":"fans (costume accessories)","id":"AAT258857"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.150-1921"],"accessionNumberNum":"150","accessionNumberPrefix":"E","accessionYear":1921,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-07-02","recordCreationDate":"2007-03-28","availableToBook":false}}