{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1325277"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1325277/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2016JG2668/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2016JG2668/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2016JG2668","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1325277/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1325277","accessionNumber":"E.17-2016","objectType":"Poster","titles":[{"title":"Work Buy Consume Die","type":"assigned by artist"}],"summaryDescription":"'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by The Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, The Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.\n\nThis poster was acquired as part of the Shekou Project, an international partnership between the V&A and China Merchant Shekou Holdings (CMSK) to open a new cultural platform called Design Society in Shekou. The poster was included in the inaugural exhibition, ‘Values of Design’, in the V&A Gallery at Design Society in a section exploring identity and branding as a value in design.","physicalDescription":"Offset lithograph poster in red and black, with text and an adapted Pepsi cola logo in red.","artistMakerPerson":[{"name":{"text":"Ian Anderson","id":"A35168"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"The Designers Republic","id":"AUTH320291"},"association":{"text":"designers","id":"AAT25190"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"}],"techniques":[{"text":"offset lithography","id":"AAT192900"}],"materialsAndTechniques":"Offset lithograph poster","categories":[{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"},{"text":"Typography","id":"THES260188"},{"text":"Interiors","id":"THES48933"},{"text":"Household objects","id":"THES48939"},{"text":"Shekou","id":"THES279777"},{"text":"Values of Design","id":"THES279818"},{"text":"Design Society","id":"THES279819"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2016JG2668"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC (VA)","id":"THES49171"},"free":"","case":"MB2E","shelf":"DR77","box":""}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Sheffield","id":"x29138"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1994","earliest":"1994-01-01","latest":"1994-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.127-2013","id":"O1290848"},"association":"Source"}],"creditLine":"Given by Ian Anderson","dimensions":[{"dimension":"Length","value":"700","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"480","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This poster was included in ‘Values of Design’ at the V&A Gallery, Design Society in Shenzhen, China in 2017.","historicalContext":"","briefDescription":"Poster, 'Work Buy Consume Die' by The Designers Republic (tDR™). Sheffield, 1994.","bibliographicReferences":[],"production":"","productionType":{"text":"Limited edition","id":"THES48862"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"'Work Buy Consume Die' Poster\r\nDesigner's Republic\r\nUK, 1994\r\n\r\nIn the 1990s, the graphic design studio Designer's Republic sought to make work that highlighted their disenchantment with corporate-driven consumerism, while acknowledging their complicit role as a brand agency. 'Work Buy Consume Die' is an imaginary slogan of the Pho Ku company, which the studio invented to satirise the aesthetics of global corporate branding.","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["E.17-2016"],"accessionNumberNum":"17","accessionNumberPrefix":"E","accessionYear":2016,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2015-11-24","availableToBook":false}}