{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1305436"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1305436/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018KP7952/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018KP7952/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018KP7952","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP7953","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP7954","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2018KP8074","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1305436","accessionNumber":"CD.2-2015","objectType":"Mobile telephone","titles":[{"title":"iPhone 6","type":"manufacturer's title"}],"summaryDescription":"Released along with the iPhone 6 Plus  on 9 September 2014, these models have the largest displays of any iPhone to date. The  iPhone 6’s screen size across the diagonal is 119 mm (4.7 inches) and the iPhone 6 Plus’  screen is 140 mm (5.5 inches), as well as being the thinnest phone at 6.9 mm that Apple has  produced. As with all previous iPhones, the iPhone 6 has a touchscreen and a rear-facing  camera, and like all iPhones post version 4, it also features a front-facing camera. The phone  has a glass front which for the first time curves around the edges of the display and an  aluminium back; this features two plastic strips, known as antenna bands, which allow radio  waves to get through the aluminium exterior. The iPhone 6 is available in three finishes gold,  silver, and, as with our acquired examples, space grey. \r\n\r\nThe decision to increase the size of the iPhone was a response to the rise of the phablet,  devices between 127 and 152 mm (5 and 6 inches) that straddle the smartphone and tablet  market and include successful product lines such as Samsung’s Galaxy Note. These larger- sized smartphones had been taking market share from both Apple’s smaller smartphones and  their iPad tablet computers.\r\n\r\nTo accommodate the larger physical size of the iPhone 6 and 6s, the power button has moved  from the top to the side to improve accessibility. Software changes were also introduced  including a ‘reachability’ one-handed gesture; double-tapping the home button slides the top  half of the screen's contents down to the bottom bringing it within reach of the user’s thumb.\r\n\r\nThe revised design of the iPhone 6 received considerable criticism as its extreme thinness  meant that the rear-facing camera protrudes out from the device. Tom Warren of The Verge  noted that in press images on its website Apple removed the camera using Photoshop, to keep  the look of the phone ‘streamlined’1.   Ian Parker, writing a profile piece for the New Yorker in  February 2015, asked Jonathan Ive about the protruding camera; “Ive referred to that decision  – without which the phone would be slightly thicker – as ‘a really very pragmatic optimization’.  One had to guess at the drama behind the phrase. ‘And, yeah…’ he said.”2  During the iPhone  6’s launch period, there were several stories reported on in the media about iPhone 6 bending  when carried in a trouser pocket. Apple responded that they had only received nine complaints  about this in the 16 days following its launch, a period in which they sold 10 million phones.3      \r\nDespite these criticisms, the iPhone 6 is the product that made Apple the most profitable  company to have ever existed, with quarterly profits from October to December 2014 of $18bn.  From the iPhone 6’s launch on 19 September 2014, Apple sold around 34,000 phones per  hour, every day for three months, with 74.5 million sold in this period alone. Sales increased by  70% in China, the world’s biggest smartphone market, despite costing much more than  products designed and manufactured by domestic companies such as Xiaomi. \r\n\r\nApple began manufacturing smartphones in 2007 and when launched The Wall Street Journal,  described the iPhone as, “on balance, a beautiful and breakthrough handheld computer” .4  Apple’s ability to make the web truly mobile has been the most influential factor in its continued  success.\n\r\n(See references).\r\n\r\n\t","physicalDescription":"Mobile telephone, iphone 6 model in space gray. Rectangular with rounded edges, back side is space gray with the apple symbol top centre with a camera and flash top left. There are darker gray lines at running the width at the top and bottom of the phone. The top side of the phone has a black screen with a ear piece at the top centre with a camera to the left. There is a single circular home/ touch id button at the bottom centre of the phone underneath the screen. The bottom edge of the phone has a stereo headphone mini jack socket on the left with a microphone hole to the right of it, a lightning connector charger socket in the middle and  6 small holes for the built in speaker to the right. The top right edge has a small rectangular on/off sleep/wake button and the top left edge has toggle ring/silent switch below this are two rectangular volume up/down switches.","artistMakerPerson":[{"name":{"text":"Ive, Jonathan","id":"A22677"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Apple Inc","id":"A22676"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"aluminium","id":"AAT11015"},{"text":"plastic","id":"AAT14570"},{"text":"","id":""}],"techniques":[],"materialsAndTechniques":"Aluminium and glass","categories":[{"text":"Rapid Response Collecting","id":"THES262867"},{"text":"Digital Design","id":"THES273936"}],"styles":[],"collectionCode":{"text":"DAD","id":"THES260586"},"images":["2018KP7952","2018KP7953","2018KP7954","2018KP8074"],"imageResolution":"low","galleryLocations":[{"current":{"text":"002","id":"THES344602"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES344602"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES344602"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES344602"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"002","id":"THES344602"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"mobile telephones","id":"x40627"}],[{"text":"headphones","id":"THES398645"}],[{"text":"adapters","id":"THES398643"}],[{"text":"cable","id":"x42495"}],[{"text":"box","id":"x44081"}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"manufactured","id":"x29350"},"note":""},{"place":{"text":"California","id":"x28779"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"2014","earliest":"2014-01-01","latest":"2014-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Width","value":"6.7","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Length","value":"13.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"0.69","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Volume/capacity","value":"129","unit":"g","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"iPhone 6, Apple, designed in California, manufactured in China, 2014","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Warren, T. (2014, September 16). Apple is hiding an embarrassing iPhone 6  camera bulge. August 2015:\n\nhttp://web.archive.org/web/20230211074933/https://www.theverge.com/2014/9/16/6209759/apple-has-an-embarassing-bulge"},{"reference":{"text":"","id":""},"details":"","free":"Parker, I. (2015, February 23). Jonathan Ive and the Future of Apple. August 2015:\n\nhttp://web.archive.org/web/20230211080340/https://www.newyorker.com/magazine/2015/02/23/shape-things-come"},{"reference":{"text":"","id":""},"details":"","free":"Wakabyashi, D. (2014, September 25). Apple Rebuts Complaints of Bending  iPhones. August 2015:\n\nhttp://web.archive.org/web/20230211080709/https://www.wsj.com/articles/apple-defends-%20against-complaints-of-bending-iphones-1411668618"},{"reference":{"text":"","id":""},"details":"","free":"Mossberg, Walter S., and Katherine Boehret. \"Testing Out the IPhone.\" Wall  Street Journal. June 2007:\n\nhttp://web.archive.org/web/20230211081534/https://www.wsj.com/%20articles/SB118289311361649057"}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"From The Future Starts Here\r\n\r\niPhone\r\nApple\r\n2015\r\nAbove\r\n09\r\nTHE SMARTPHONE THAT\r\nNEVER LEAVES OUR SIDE\r\nThe smartphone has become an extension of ourselves, something that many of us cannot live without. Beyond the seemingly antiquated function of making calls, we use smartphones to navigate, chat, order food, play games, listen to music, find love and much more. What if that feeling of incompleteness you get when you forget your phone\r\nmeans that you are, already, a cyborg?\r\nCommercially available product.\r\nAluminium, plastic, glass and electronics\r\nV&A: NCOL.1062:1-2015","date":{"text":"May 2018","earliest":"2018-05-01","latest":"2018-05-31"}}],"partNumbers":["CD.2:1-2015","CD.2:2-2015","CD.2:3-2015","CD.2:4-2015","CD.2:5-2015"],"accessionNumberNum":"2","accessionNumberPrefix":"CD","accessionYear":2015,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","","","","Lightning cable","Box"],"assets":[],"recordModificationDate":"2025-05-01","recordCreationDate":"2015-01-30","availableToBook":false}}