{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1303361"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1303361/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HJ5914/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HJ5914/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HJ5914","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1303361","accessionNumber":"E.806-2014","objectType":"Design","titles":[{"title":"Here We Go Round The Mulberry Bush","type":"generic title"}],"summaryDescription":"Vic Fair is recognised as one of the most significant designers working on British Film Posters in the post-war period.\r\n'Here We Go Round The Mulberry Bush' (1967) is one of Fair's most notable poster designs, chiefly for its innovative use of silver-mirror paper for the face of the lead character. this was ground-breaking use of an additional medium at a time when cinema posters were printed solely in ink. The concept allowed the viewer to see their own image appearing on the poster in the role of the protagonist. The film was a comic take on the increasingly permissive society of the 1960s. ","physicalDescription":"Poster for 'Here We Go Round The Mulberry Bush', title of film written in red script at top of poster with face of protagonists and behind the protagonists face there is a group of figures dressed in 60s clothing. with Silver paper over the face of the protagonist. ","artistMakerPerson":[{"name":{"text":"Fair, Vic","id":"AUTH333470"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Downton Advertising","id":"AUTH338057"},"association":{"text":"","id":""},"note":""},{"name":{"text":"Lonsdale & Bartholomew Ltd","id":"AUTH317639"},"association":{"text":"printer","id":"x30811"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"silver paper","id":"x41839"},{"text":"paper","id":"x30308"},{"text":"ink","id":"AAT15012"},{"text":"glue","id":"AAT14815"}],"techniques":[{"text":"glued","id":"AAT53012"},{"text":"printed","id":"x46159"}],"materialsAndTechniques":"Photo-lithograph, printed by Lonsdale & Bartholomew, with silver mirror paper stuck on.","categories":[{"text":"Designs","id":"THES48968"},{"text":"Posters","id":"THES252963"}],"styles":[{"text":"mid 20th century","id":"x36068"}],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HJ5914"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"DR","shelf":"104","box":""}],"partTypes":[[{"text":"poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1967","earliest":"1967-01-01","latest":"1967-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[{"object":{"text":"E.806-2014","id":"O1303361"},"association":""},{"object":{"text":"E.805-2014","id":"O1303360"},"association":""},{"object":{"text":"E.804-2014","id":"O1303358"},"association":""}],"creditLine":"Given by Vic Fair","dimensions":[{"dimension":"Height","value":"76","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"102","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"CLIVE DONNER'S film of \"HERE WE GO ROUND THE MULBERRY BUSH\"","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"film title & director"},{"content":"THE RACE IS ON","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text in tree"},{"content":"I AM A VIRGIN","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text on badge, on protaganists lapel"},{"content":"Introducing\r\nBARRY EVANS\r\nJUDY GEESON - ANGELA SCOULAR - SHEILA WHITE - ADRIENNE POSTA\r\nVANESSA HOWARD - DIANE KEEN\r\n\r\nMusic by\r\nTHE SPENCER DAVIS GROUP/STEVIE WINWOOD AND TRAFFIC\r\n\r\nScreenplay by HUNTER DAVIES from his novel\r\n\r\nAdditional Dialogue by LARRY KRAMER  + Associate Producer LARRY KRAMER\r\nProduced and Directed by CLIVE DONNER \r\n*TECHNICOLOR*","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text in bottom left hand corner of poster"},{"content":"Hear TRAFFIC singing the title song 'HERE WE GO ROUND THE MULBERRY BUSH' and THE SPENCER DAVIS GROUP Performing 8 new hits!\r\nAll on the Uniter Artists Soundtrack Album\r\n","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Text in box at bottom middle of poster. "}],"objectHistory":"","historicalContext":"","briefDescription":"Vic Fair; General release poster for 'Here We Go Round The Mulberry Bush', 1967","bibliographicReferences":[],"production":"","productionType":{"text":"Design","id":"THES48872"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.806-2014"],"accessionNumberNum":"806","accessionNumberPrefix":"E","accessionYear":2014,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2014-11-19","availableToBook":false}}