{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1302413"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1302413/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HL7549/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HL7549/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2015HL7549","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1302413/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1302413","accessionNumber":"E.794-2014","objectType":"print","titles":[{"title":"Decorine The Premier Water Paint","type":"manufacturer's title"}],"summaryDescription":"Percy Heffer & Co was a wallpaper company based at 64 Berners Street around the turn of the 19th century. Around 1910 the firm changed its name to Heffer, Scott & Co, following their takeover of Scott, Cuthertson & Co. The name on this poster, and the Beardsley-esque style of the woman in Aesthetic dress suggest that it dates from around 1900. The poster advertises Decorine, a water-based paint, and has 20 numbered samples painted on the sheet.","physicalDescription":"Advertising placard with a woman on the left pointing to coloured paint samples ","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Percy Heffer & Co.","id":"AUTH333363"},"association":{"text":"publisher","id":"x32600"},"note":""}],"artistMakerPeople":[],"materials":[],"techniques":[{"text":"Line block","id":"x34849"},{"text":"painting","id":"x30598"}],"materialsAndTechniques":"Line block on card with hand-painted paint samples","categories":[{"text":"Interiors","id":"THES48933"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2015HL7549"],"imageResolution":"high","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"GG","shelf":"62","box":"A"}],"partTypes":[[{"text":"placard","id":"AAT202423"}],[{"text":"advertisement","id":"AAT193993"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"circa 1900","earliest":"1895-01-01","latest":"1904-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Charity Commission","dimensions":[{"dimension":"Height","value":"42.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"30.3","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Hand-written annotations in ink indicating that paint sample no.9 is for walls and no.48 for woodwork, and a note: These are only a guide to colours as I have not got Halls [?] by me. These I think are only for indoor work.'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Advertising placard for 'Decorine, the Premier Water Paint' from Percy Heffer & Co., London. c.1900","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.794-2014"],"accessionNumberNum":"794","accessionNumberPrefix":"E","accessionYear":2014,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2014-10-29","availableToBook":false}}