{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1296524"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1296524/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HE3075/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HE3075/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HE3075","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2020MP3208","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1296524","accessionNumber":"S.1527-2014","objectType":"T-shirt","titles":[{"title":"Motorhead 'War-Pig'","type":"generic title"}],"summaryDescription":"The t-shirt, one of the world’s universal garments, originated from the Victorian Dress Reform movement’s ‘combinations’ underwear. It officially became outerwear in 1913 when assigned to the US Naval uniform regulations. The uptake of sport as a leisure activity in the early 20th century gave it increased exposure and it became a teenage staple in the 1950s, influenced by screen icons James Dean and Marlon Brando. It was, however, the printed slogan that gave the t-shirt the ubiquity it has in the 21st century. \r\n\r\nBeginning with the first college football tees printed for the University of Southern California in 1932, the concept was soon adopted as an advertising medium and in the 1960s was developed into a pop art canvas by boutique designers. It became a way of displaying an allegiance to a subculture in music and politics, a concept later appropriated by high street retailers as a fashion statement. \r\n\nThis design, symbolic of heavy metal subculture, was appropriated by high street retailers in the early 2000s and worn ironically by fashionistas. It was originally created for Motõrhead's eponymous 1977 album by artist Joe Petagno, who has designed the majority of the band's album and singles covers.\r\n\r\n\r\n\r\n\r\n","physicalDescription":"Black t-shirt, printed in white with the image of a head of a fantastical fanged and tusked beast, the tusks linked by chains. Above, the word 'motõrhead' and below 'England' in Gothic lettering.","artistMakerPerson":[{"name":{"text":"Petagno, Joe","id":"A35827"},"association":{"text":"designers","id":"AAT25190"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"ink","id":"AAT15012"},{"text":"cotton (textile)","id":"AAT14067"}],"techniques":[{"text":"screen printing","id":"AAT53281"}],"materialsAndTechniques":"Printed cotton","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Music","id":"THES253065"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2014HE3075","2020MP3208"],"imageResolution":"low","galleryLocations":[{"current":{"text":"001","id":"THES356727"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"T-shirt","id":"AAT209903"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"1978","earliest":"1978-01-01","latest":"1978-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"63","unit":"cm","qualifier":"maximum","date":{"text":"23/04/2015","earliest":"2015-04-23","latest":"2015-04-23"},"part":"collar to hemline","note":"Measured flat"},{"dimension":"Width","value":"70","unit":"cm","qualifier":"maximum","date":{"text":"23/04/2015","earliest":"2015-04-23","latest":"2015-04-23"},"part":"chest and sleeves","note":"Measured flat"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Souvenir t-shirt for the band Motõrhead, 'War-Pig', 1978","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"The t-shirt, one of the world’s universal garments, is 101 years old. Originating from the Victorian Dress Reform movement’s ‘combinations’ underwear, it officially became outerwear in 1913 when assigned to the US Naval uniform regulations. The uptake of sport as a leisure activity in the early 20th century gave it increased exposure, becoming a teenage staple in the 1950s influenced by screen icons James Dean and Marlon Brando. It was, however, the printed slogan that gave the t-shirt the ubiquity it has today. \r\n\r\nBeginning with the first college football tees printed for the University of Southern California in 1932, the concept was soon adopted as an advertising medium and in the 1960s was developed into a pop art canvas by boutique designers. It became a way of displaying your allegiance to a subculture in music and politics, a concept later appropriated by high street retailers as a fashion statement. \r\n\r\nToday the t-shirt is a staple wardrobe item, created by fashion designers and mass market manufacturers alike, but retains strong associations with streetwear.\r\n\r\nThis design, symbolic of heavy metal subculture, was appropriated by high street retailers in the early 2000s and worn ironically by fashionistas\r\n\r\n","date":{"text":"10/07/2014","earliest":"2014-07-10","latest":"2014-07-10"}}],"partNumbers":["S.1527-2014"],"accessionNumberNum":"1527","accessionNumberPrefix":"S","accessionYear":2014,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-09-23","recordCreationDate":"2014-07-17","availableToBook":true}}