{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1293875"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1293875/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HC3211/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HC3211/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014HC3211","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2014HC3468","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1293875","accessionNumber":"CD.37:1 to 11-2014","objectType":"Electronic cigarettes","titles":[{"title":"Vype Reload","type":"manufacturer's title"}],"summaryDescription":"An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco. \n\r\nFirst patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially and in 2014 global sales are expected to reach £4 billion.\n\r\nThere is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. British American Tobacco was the first of the large established tobacco firms to enter the UK e-cigarette market in 2013. An advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.\r\n\n\r\nVype brand e-cigarettes are designed and manufactured by CN Creative, a division of British American Tobacco. Their design closely resembles a traditional cigarette, both in appearance and sensation, with a rubberised coating that attempts to recreate the feel of cigarette paper. The filter-like part of the cigarette is replaceable and contains the nicotine liquid; the white part contains the battery, recharged by screwing on to a USB attachment.\r\n","physicalDescription":"","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"CN Creative","id":"AUTH331764"},"association":{"text":"distributors","id":"x41024"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"metal","id":"AAT10900"},{"text":"plastic","id":"AAT14570"},{"text":"nicotine","id":"THES274438"}],"techniques":[],"materialsAndTechniques":"","categories":[{"text":"Rapid Response Collecting","id":"THES262867"},{"text":"Smoking accessories","id":"THES49036"},{"text":"Electrical appliances","id":"THES49024"},{"text":"Interiors","id":"THES48933"},{"text":"Household objects","id":"THES48939"},{"text":"Shekou","id":"THES279777"},{"text":"Values of Design","id":"THES279818"},{"text":"Design Society","id":"THES279819"}],"styles":[],"collectionCode":{"text":"DAD","id":"THES260586"},"images":["2014HC3211","2014HC3468"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""},{"current":{"text":"010","id":"THES412744"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"electronics","id":"AAT253971"}],[{"text":"electronics","id":"AAT253971"}],[{"text":"cigarette cases","id":"AAT221190"}],[{"text":"leaflet","id":"AAT211825"}],[{"text":"sleeve","id":"AAT210530"}],[{"text":"electronics","id":"AAT253971"}],[{"text":"caps (closures)","id":"AAT203439"}],[{"text":"leaflet","id":"AAT211825"}],[{"text":"packaging","id":"AAT55100"}],[{"text":"packaging","id":"AAT55100"}],[{"text":"packaging","id":"AAT55100"}]],"contentWarnings":[{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""},{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"manufactured","id":"x29350"},"note":""},{"place":{"text":"United Kingdom","id":"x29336"},"association":{"text":"manufactured","id":"x29350"},"note":"E-liquid (nicotine liquid contained within e-cigarette cartridges)"}],"productionDates":[{"date":{"text":"2014","earliest":"2014-01-01","latest":"2014-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"95","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"40","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"15","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"Width = 40 mm\r\nDepth = 15 mm","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Electronic cigarettes, Vype Reload, manufactured for CN Creative, 2014","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[{"text":"British American Tobacco","id":"AUTH332246"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"02.05.2014\n\nAn electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco. First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially, fuelled by their promotion as a healthier alternative to tobacco and by widespread smoking bans in public places. There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. ‘Big Tobacco’ companies entered the UK e-cigarette market in 2013, and an advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.\r\n\nVype ‘reload’ e-cigarettes\r\n2013\r\nDesigned in Manchester, UK\r\nDesigned and manufactured on behalf of CN\r\nCreative, a division of British American Tobacco\r\nPlastic, electronics and liquid solution\r\nMuseum no. CD.37, 38 -2014\r\n ","date":{"text":"02/07/2014","earliest":"2014-07-02","latest":"2014-07-02"}}],"partNumbers":["CD.37:1-2014","CD.37:2-2014","CD.37:3-2014","CD.37:4-2014","CD.37:5-2014","CD.37:6-2014","CD.37:7-2014","CD.37:8-2014","CD.37:9-2014","CD.37:10-2014","CD.37:11-2014"],"accessionNumberNum":"37","accessionNumberPrefix":"CD","accessionYear":2014,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE","E-cigarette","Leaflet","Cigarette case","USB recharger","Packaging"],"assets":[],"recordModificationDate":"2025-10-20","recordCreationDate":"2014-05-15","availableToBook":false}}