{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1292300"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1292300/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014GY3297/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014GY3297/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014GY3297","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1292300","accessionNumber":"S.729-1984","objectType":"Poster","titles":[],"summaryDescription":"Hanging card advertising The Great Carmo's Circus and Menagerie, Margate, 22 July 1929.\r\n\nSimilar to many other forms of circus advertising, this hanging card uses bright colours and dynamic images to sell its attractions.\n\r\n Australian-born magician and juggler, Carmo, whose real name was Henry Cameron, began his career as a strong man before moving to England and entering the world of magic. He began his own circus in the 1920s, where he presented spectacular illusions to complement the main show of animal and circus acts. The circus was destroyed by fire shortly before World War II.","physicalDescription":"Hanging card advertising 'The Great Carmo Circus and Menagerie' with colour illustration of a clown.\r\nTwo punched holes and string tied through.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"W. E. Berry Ltd.","id":"A23720"},"association":{"text":"printers (people)","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"card","id":"x30344"},{"text":"lithographic ink","id":"AAT187750"},{"text":"string","id":"AAT14249"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithography on card","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Circus","id":"THES261738"},{"text":"Posters","id":"THES252963"},{"text":"Advertising","id":"THES49001"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2014GY3297"],"imageResolution":"low","galleryLocations":[{"current":{"text":"012","id":"THES345272"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"productionDates":[{"date":{"text":"1929","earliest":"1929-01-01","latest":"1929-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"Given by the Norfolk Rural Life Museum","dimensions":[{"dimension":"Height","value":"35.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"24","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"This poster was part of a collection of circus and theatre posters and ephemera collected by John Bates and given to the Norfolk Rural Life Museum by his widow. As the collection fell outside its collecting remit, the Rural Life Museum gave it to the V&A Theatre Museum.  \r\n","historicalContext":"","briefDescription":"Hanging card advertising The Great Carmo's Circus and Menagerie, Margate, 22 July 1929","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"\r\n\r\n","date":{"text":"","earliest":null,"latest":null}}],"partNumbers":["S.729-1984"],"accessionNumberNum":"729","accessionNumberPrefix":"S","accessionYear":1984,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2014-04-30","availableToBook":true}}