{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1292269"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1292269/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014GY3292/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014GY3292/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014GY3292","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1292269","accessionNumber":"S.229-1994","objectType":"Poster","titles":[{"title":"The Great Carmo's Circus and Menagerie","type":"generic title"}],"summaryDescription":"Similar to many other forms of circus advertising, this poster advertising The Great Carmo's Circus and Menagerie, ca. 1929 uses bright colours and dynamic images to sell its attractions. This poster advertises 'The Soul Stirring Daughter of the Desert. Mirzah The Dervish Dancer'.\n\r\nThe Australian-born magician and juggler Carmo, whose real name  was Henry Cameron, began his career as a strong man before  moving to England and entering the world of magic. He established  his own circus in the 1927, opening his first show in Belfast's  Balmoral Gardens in 1928, where his spectacular illusions  complemented the animal and circus acts. The 1929 travelling show  was a collaboration with Bertram Mills' new travelling circus,  managed by his sons Cyril and Bernard, but using Carmo's name  since Mills was reluctant to use his until the venture was a success.  The partnership was dissolved the following season. By March 1930  Carmo closed his circus and returned to his magic show, but  returned to circus that winter as Carmo's Colossal Circus at the  Hippodrome, Newcastle upon Tyne, and London's Dominion Theatre.  It was reinvented through a new partnership as the Stott-Carmo Circus but finally closed in 1937.","physicalDescription":"Poster advertising 'The Great Carmo Circus and Menagerie' with colour illustration of Mirzah, the Dervish dancer.\r\n","artistMakerPerson":[{"name":{"text":"unknown","id":"A1848"},"association":{"text":"artist","id":"AAT25103"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"W. E. Berry Ltd.","id":"A23720"},"association":{"text":"printers (people)","id":"AAT25732"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"lithographic ink","id":"AAT187750"}],"techniques":[{"text":"colour lithography","id":"AAT190525"}],"materialsAndTechniques":"Colour lithography on paper","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Advertising","id":"THES49001"},{"text":"Circus","id":"THES261738"},{"text":"Posters","id":"THES252963"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2014GY3292"],"imageResolution":"low","galleryLocations":[{"current":{"text":"012","id":"THES345272"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"posters","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Bradford","id":"x37941"},"association":{"text":"printed","id":"AAT53319"},"note":""},{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"printed","id":"x46159"},"note":""}],"productionDates":[{"date":{"text":"ca.1929","earliest":"1924-01-01","latest":"1933-12-31"},"association":{"text":"printed","id":"AAT53319"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"50","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"36.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Poster advertising The Great Carmo's Circus and Menagerie, ca. 1929","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["S.229-1994"],"accessionNumberNum":"229","accessionNumberPrefix":"S","accessionYear":1994,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2014-04-30","availableToBook":true}}