{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1290058"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1290058/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2015HT4932/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2015HT4932/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2015HT4932","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1290058","accessionNumber":"T.147-2014","objectType":"Baseball cap","titles":[],"summaryDescription":"Boy London ensemble\r\nThis ensemble from Boy London features a sweatshirt, leggings and snapback baseball hat, all  printed with their iconic logos. \r\n\nThe maker\r\nThe Boy London brand grew out of the original Boy punk clothing store that had been opened by Steph Raynor  and John Krevine on King’s Road in 1976. Raynor had left Boy in 1980 to open PX, a boutique with styles  influenced by the New Romantic movement. He was convinced by Krevine to return to Boy in the mid-1980s, as  Krevine had ideas on how to revive and update the collections. They redefined the shop as Boy London, and  began selling sportswear and Lycra designs, often featuring a repeat pattern of the Boy logo above a Third  Reich eagle. One of the biggest selling designs was the cap featuring the word ‘Boy’ printed in capitals. High-profile wearers included Andy Warhol, Elton John, Bruce Willis and, perhaps most prominently, Chris Lowe of the Pet Shop Boys. The brand’s styles were adopted by other famous artists from Madonna, to David Bowie, to Princess Diana. By 1988 Raynor and Krevine had franchise  outlets in New York, Los Angeles, Tel Aviv and Tokyo, selling club wear to the ravers following the Acid House  explosion.\r\n\t\nThe simplicity of their designs has made them highly susceptible to piracy, and the original shops closed down  in the 1990s, as competitors drove them out of business. The brand was revived in late 2011 by AMC  International Ltd in conjunction with Raynor as the current vogue for sportswear as a street style returning to the  forefront of fashion. New advocates of their styles include pop star Rhianna, who in 2012 wore an entire Boy  London ensemble to perform on the Jonathan Ross television show.\r\n\r\nProvenance\r\nThe outfit was donated to the museum by the manufacturers to be displayed in the Club to  Catwalk exhibition and are 2013 reissues of 1980s styles.  \r\n\r\nThe design \r\nThe sweatshirt is deliberately oversized. It is black heavyweight cotton jersey and features a central print in white  of the Boy logo and an iconographic depiction of an eagle. This is reminiscent of the Nazi Party’s Parteiadler,  Party Eagle, which in the late 1970s and early 1980s would have been used by the original creators of Boy  designs for shock value, as did Vivienne Westwood with her use of swastikas in Seditionaries clothing. This  design is printed on the leggings as well, in an all over print, a trend in both 2012 and the early 1980s. The  snapback cap features the iconic Boy logo in capitals, white print on black cotton.\r\n\nSignificance and relevance to the V&A\r\nThese pieces recreate a considerably popular style from the mid to late 1980s which is not  otherwise reflected in the collection. They also represent the trend for revivalism in early 21st  century street fashion.","physicalDescription":"Black baseball cap with snapback and large capital letters reading: BOY on the front. Inside the cap shows the Boy London logo with eagle and on the brim an iridescent authentication sticker. ","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Boy London","id":"AUTH330793"},"association":{"text":"designed","id":"x40048"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"cotton (textile)","id":"AAT14067"}],"techniques":[{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"cotton","categories":[{"text":"Clothing","id":"THES48975"},{"text":"Fashion","id":"THES48957"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2015HT4932"],"imageResolution":"low","galleryLocations":[{"current":{"text":"002","id":"THES306689"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"baseball caps","id":"AAT220841"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""}],"productionDates":[{"date":{"text":"2013","earliest":"2013-01-01","latest":"2013-12-31"},"association":{"text":"made","id":"x28654"},"note":"a 2013 reissue of a 1980s style"}],"associatedObjects":[],"creditLine":"Given by Boy London","dimensions":[{"dimension":"Circumference","value":"61.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"maximum"},{"dimension":"Circumference","value":"56.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":"minimum"}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Black baseball cap, 'Boy', London, 2013.","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.147-2014"],"accessionNumberNum":"147","accessionNumberPrefix":"T","accessionYear":2014,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-07","recordCreationDate":"2014-04-03","availableToBook":true}}