{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1277618"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1277618/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2013GA9039/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2013GA9039/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2013GA9039","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1277618/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1277618","accessionNumber":"B.371:1 to 4-2012","objectType":"Transformer","titles":[{"title":"Transformers Optimus Prime","type":"manufacturer's title"}],"summaryDescription":"Originally a Japanese concept, Transformers were first launched as a toy by the American company Hasbro in 1984. Quickly followed by comic books, cartoons, and in 2007 the first feature film, the brand grew enormously. \r\n\r\nIn 2007, to supplement the release of the film, an extensive range of Autobot and Decepticon toys were produced. This Optimus Prime Transformer toy can change from a robot into a truck, and features a firing projectile missile and electronic sounds. 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It was given to the museum along with the other top toys, and subsequently used in the War Games exhibition at the Museum of Childhood in 2013.","historicalContext":"","briefDescription":"Boxed plastic figure of Optimus Prime, made in China by Hasbro in 2007","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[{"text":"Paramount Pictures Inc.","id":"A13713"}],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[{"text":"robots","id":"x36551"},{"text":"trucks","id":"AAT22371"}],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Science fiction has long explored the idea of computers and machines becoming more intelligent than people. This plays on the fear of them being capable of taking over the world.\r\n\r\nTransformers can change from everyday machines, such as cars and lorries, into powerful fighting robots. Optimus Prime is the leader of the Autobots, one of two alien robotic factions, who fight against the Decepticons in a struggle for dominance and peace.\r\n\r\nOriginally a Japanese concept, Transformers were first launched as a toy by the American company Hasbro in 1984. These were quickly followed by a comic book, a cartoon and several film versions.","date":{"text":"2013","earliest":"2013-01-01","latest":"2013-12-31"}}],"partNumbers":["B.371:1-2012","B.371:2-2012","B.371:3-2012","B.371:4/1-2012","B.371:4/2-2012"],"accessionNumberNum":"371","accessionNumberPrefix":"B","accessionYear":2012,"otherNumbers":[{"type":{"text":"product number","id":"THES50229"},"number":"5010994262419"}],"copyNumber":"","aspects":["WHOLE","Optimus Prime toy","Instructions and Information","Packaging"],"assets":[],"recordModificationDate":"2026-04-29","recordCreationDate":"2014-01-02","availableToBook":false}}