{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1276519"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1276519/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014GW8326/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014GW8326/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2014GW8326","copyright":"©Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1276519","accessionNumber":"E.619-2013","objectType":"Poster","titles":[{"title":"Agriculture is the Most Important Front","type":"assigned by artist"}],"summaryDescription":"This Vietnamese poster of a female harvester promotes the importance of maintaining agricultural yields during the American-Vietnam War. The outline of a factory in the background combines to visualise an idealised socialist reality in which farming and industry coexist as the means of production. The prominence of the woman’s sickle, one of the symbols of Communism further reaffirms the political ideology that the North Vietnamese and their supporters were fighting to defend. ","physicalDescription":"poster, hand painted in colours showing a woman in red, with a red poker-dot head scarf holding a wheat sheaf with a sickle in her hand, in the background is a factory.","artistMakerPerson":[{"name":{"text":"Unknown","id":"A1848"},"association":{"text":"","id":""},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"paper","id":"x30308"},{"text":"gouache","id":"AAT70114"}],"techniques":[{"text":"hand painted","id":"x39976"}],"materialsAndTechniques":"hand painted in gouache ","categories":[{"text":"Posters","id":"THES252963"},{"text":"Propaganda","id":"THES48902"},{"text":"War","id":"THES257202"},{"text":"Agriculture","id":"THES250518"}],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2014GW8326"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLC","id":"THES49171"},"free":"","case":"Y","shelf":"86","box":"D"}],"partTypes":[[{"text":"Poster","id":"AAT27221"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Vietnam","id":"x30019"},"association":{"text":"made","id":"x28654"},"note":""}],"productionDates":[{"date":{"text":"ca. 1975","earliest":"1970-01-01","latest":"1979-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"Given by Anne Virgo","dimensions":[{"dimension":"Height","value":"786","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"540","unit":"mm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"Nông nghiệp là mặt trận hàng đầu","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"Agriculture is the most important front","transliteration":"","type":"","note":"Translated from Vietnamese"}],"objectHistory":"","historicalContext":"","briefDescription":"Poster, 'Agriculture is the Most Important Front', Vietnam, ca.1975","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[{"text":"Printed towards the end of the American-Vietnam War, this offers a vision of the idealised Communist society sought by the Vietnamese. The harmonious imagery of agriculture and industry is influenced by Soviet and Chinese posters. The woman’s sickle, one part of the ‘hammer and sickle’ symbol of Communism, and red polka-dot scarf, also borrowed from Soviet propaganda, reaffirm the ideological message. \r\n\r\nA World to Win: Posters of Protest and Revolution, V&A, Galleries 88a and 90, (1 May-2 Nov 2014)","date":{"text":"01/05/2014-02/11/2014","earliest":"2014-05-01","latest":"2014-11-02"}}],"partNumbers":["E.619-2013"],"accessionNumberNum":"619","accessionNumberPrefix":"E","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-09","recordCreationDate":"2013-12-03","availableToBook":false}}