{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1274580"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1274580/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2014HH1522/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2014HH1522/","_alt_iiif_image":[],"imageResolution":"high","_images_meta":[{"assetRef":"2014HH1522","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":{"_iiif_pres":"https://iiif.vam.ac.uk/collections/O1274580/manifest.json","_alt_iiif_pres":[]}},"record":{"systemNumber":"O1274580","accessionNumber":"M.32:1 to 7-2013","objectType":"Place setting","titles":[{"title":"Olive","type":"trade title"}],"summaryDescription":"Studio William Welch describes the \"Olive\" design as beautifully refined with asymmetric lines that challenge the appearance of traditional cutlery and brings personality to the dining table.  This cutlery range won the prestigious Red Dot Design Award in 2007.\n\nWilliam Welch (born 1972) is an English industrial designer. He is the son of the late post-war industrial designer Robert Welch (21 May 1929-15 March 2000). Welch studied design at the University of Central England (now Birmingham City University) where he completed courses in Furniture Design and Silversmithing. From 1995-1997 Welch worked for Pentagram Design London as a junior designer under practice partner Kenneth Grange, and later worked in the same design consultancy for Daniel Wiel (1997–1999). He then completed a Master of Arts Degree at the Royal College of Art, London in 2001. As part of a research and development project he created cutlery for people with physical disabilities called \"Adaptable Cutlery\", which changed shape to accommodate the user’s physical abilities. This gained the graduating year’s top Helen Hamlyn Award for Design in 2001. The Adaptable Cutlery was also a category award winner for the Peugeot/Oxo Design Awards in 2002 and was crowned overall winner of all ten design categories. Following the death of his father, William was appointed Company Director at Robert Welch Designs Ltd in 2001. William worked alongside his brother Rupert until 2005 when he broke away from the company and launched Studio William Cutlery in 2005.","physicalDescription":"Seven piece cutlery place setting formed of table knife, table fork, soup spoon, side knife, side fork, dessert spoon and teaspoon. Made of stainless steel.","artistMakerPerson":[{"name":{"text":"William Welch","id":"AUTH327708"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Studio William Ltd","id":"AUTH319787"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"stainless steel","id":"AAT10920"}],"techniques":[{"text":"forging","id":"AAT54033"},{"text":"polishing","id":"AAT53867"}],"materialsAndTechniques":"Stainless steel 18/10, forged and polished to a mirror finish","categories":[{"text":"Metalwork","id":"THES48920"},{"text":"Tableware & 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This cutlery range won the prestigious Red Dot Design Award in 2007.\n\nThe Red Dot Design Award is an international product design prize awarded by the <i>Design Zentrum Nordrhein Westfalen </i>in Essen, Germany.  There are prize categories for product design, design agencies and design concepts.  Since 1955, designers and producers can apply for the prizes with the winners being presented in an annual ceremony.  The number of applicants has been rising steadily.  In total, the 2008 competition received more than 11,000 entries from 61 nations.  There were over 3,200 submissions from 51 countries for the product design prize (with 676 winning), over 5,800 submissions for the communication design prize (with 343 winning) and 1,900 entries from 43 countries for the design concept prize (with 223 winning).\n\nWinning products are on display in the Red Dot Design Museum on the premises of the historical Zollverein Coal Mine Industrial Complex in Essen.  \n\n","historicalContext":"","briefDescription":"Place setting, \"Olive\", stainless steel, mirror finish, designed by William Welch 2006.","bibliographicReferences":[],"production":"","productionType":{"text":"Mass produced","id":"THES48863"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["M.32:1-2013","M.32:2-2013","M.32:3-2013","M.32:4-2013","M.32:5-2013","M.32:6-2013","M.32:7-2013"],"accessionNumberNum":"32","accessionNumberPrefix":"M","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-26","recordCreationDate":"2013-11-08","availableToBook":true}}