{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1268314"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1268314/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2013GR1960/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2013GR1960/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2013GR1960","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1268314","accessionNumber":"S.3198-2013","objectType":"Lunch tin","titles":[{"title":"Matilda Lunch Tin","type":"manufacturer's title"}],"summaryDescription":"The Royal Shakespeare Company’s <i>Matilda the Musical </i>premiered at the Courtyard Theatre, Stratford-upon-Avon in November 2010 before transferring to the Cambridge Theatre in London’s West End in October 2011.\r\n\r\nIn March 2012, a month before <i>Matilda the Musical </i>won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance.\r\n\r\nA souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students. \r\n\nIn addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency,  the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today.","physicalDescription":"Printed metal lunch tin for <i>Matilda the Musical</i> created by Kit Grover Ltd for the Royal Shakespeare Company","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"Kit Grover Ltd.","id":"AUTH316041"},"association":{"text":"Designers","id":"AAT25190"},"note":""},{"name":{"text":"Royal Shakespeare Company","id":"C1696"},"association":{"text":"Retailers","id":"AAT25246"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"metal","id":"AAT10900"},{"text":"printing ink","id":"AAT187371"}],"techniques":[{"text":"forged","id":"AAT54033"},{"text":"printing","id":"AAT53319"}],"materialsAndTechniques":"Metal, forging, printing","categories":[{"text":"Entertainment & Leisure","id":"THES48959"},{"text":"Theatre","id":"THES250537"}],"styles":[],"collectionCode":{"text":"T&P","id":"THES48602"},"images":["2013GR1960"],"imageResolution":"low","galleryLocations":[{"current":{"text":"CA010","id":"THES388292"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"lunchboxes","id":"AAT199751"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"Great Britain","id":"x32019"},"association":{"text":"Manufactured","id":"x29350"},"note":"probably"}],"productionDates":[{"date":{"text":"ca. 10/2011","earliest":"2011-08-01","latest":"2011-11-30"},"association":{"text":"Manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Height","value":"17.5","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"22","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Depth","value":"10","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"'We are revolting children / Living in revolting times / We sing revolting songs / Using revolting rhymes'","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":"Printed on face of lunch tin. Lyrics from musical number 'Revolting Children'"}],"objectHistory":"","historicalContext":"","briefDescription":"Official merchandise lunch box from the Royal Shakespeare Company's production of <i>Matilda the Musical</i>, 2012","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":["Matilda"],"galleryLabels":[{"text":"<b>7 MATILDA THE MUSICAL LUNCH TIN\r\n2011\n</b>\r\nThis metal lunch tin is one of a range of souvenirs created for the West End run of the Royal Shakespeare Company’s Matilda The Musical. It is decorated with lyrics from the show’s musical number ‘Revolting Children’, which capture the childhood anarchy of Roald Dahl’s original book. The lunch tin’s look is in keeping with the production’s design.\n\r\n<i>Musical by Dennis Kelly, lyrics and music by Tim Minchin, 2010,\r\nbased on the novel by Roald Dahl, 1988\r\nCourtyard Theatre, Stratford-upon-Avon, and the Cambridge Theatre, London\r\nTin and plastic\n\r\nDesigned by Kit Grover and Rob Howell\r\nMuseum no. S.3198-2013</i>\n","date":{"text":"March 2014","earliest":"2014-03-01","latest":"2014-03-31"}}],"partNumbers":["S.3198-2013"],"accessionNumberNum":"3198","accessionNumberPrefix":"S","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2023-11-03","recordCreationDate":"2013-08-01","availableToBook":false}}