{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1264687"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1264687/"}},"images":null,"see_also":null},"record":{"systemNumber":"O1264687","accessionNumber":"B.124-2012","objectType":"Soft toy","titles":[{"title":"Smokey Bear","type":"manufacturer's title"}],"summaryDescription":"Smokey Bear is a well recognised character in the USA where the character has been used to teach forest fire safety since 1944. The cartoon characters from The Disney film Bambi were the first to appear in public safety campaigns about fire prevention, but after a year, new character was needed. His name was inspired by \"Smokey\" Joe Martin, a firefighter in the New York City Fire Department.\nHis slogan, Remember ... only YOU can prevent forest fires, was first coined in 1947 and in 2001 the words 'forest fires' were replaced with 'wildfires' to show that other areas can also be in danger.","physicalDescription":"Brown nylon plush unjointed bear in a standing position. The nose is plastic as are the brown and black eyes which have brown and white lids and rims. The figure wears blue denim trousers turned up at the ends with a faux leather belt with the word SMOKEY in yellow. The figure wears a light brown ranger's hat with the word SMOKEY in darker brown letters. It has a brown plastic shovel attached to the right paw.\nThere are two labels attached to either paw. The one on the right has the manufacturer's details and the one on the left says REMEMBER ONLY YOU CAN PREVENT FOREST FIRES, with a picture of Smokey's head.","artistMakerPerson":[],"artistMakerOrganisations":[{"name":{"text":"In Toys Inc HK","id":"AUTH325732"},"association":{"text":"manufacturers","id":"AAT25230"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"nylon plush","id":"x30116"},{"text":"plastic","id":"AAT14570"}],"techniques":[{"text":"stitching","id":"x29587"},{"text":"stuffing","id":"AAT231130"}],"materialsAndTechniques":"Stitched and stuffed nylon plush with plastic accessories","categories":[{"text":"Children & Childhood","id":"THES48980"},{"text":"Dolls & Toys","id":"THES48967"}],"styles":[],"collectionCode":{"text":"YVA","id":"THES48593"},"images":[],"imageResolution":"low","galleryLocations":[{"current":{"text":"004","id":"THES325206"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"soft toys","id":"AAT211332"}],[{"text":"teddy bears","id":"AAT211334"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"China","id":"x29398"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"productionDates":[{"date":{"text":"ca. 2000","earliest":"1995-01-01","latest":"2004-12-31"},"association":{"text":"manufactured","id":"x29350"},"note":""}],"associatedObjects":[],"creditLine":"Given by Cambridge Consulting Corporation","dimensions":[{"dimension":"Height","value":"39","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"","historicalContext":"","briefDescription":"Nylon plush bear wearing trousers and a hat, Smokey Bear, made in China by In Toys Ltd HK in about 2000","bibliographicReferences":[],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["B.124-2012"],"accessionNumberNum":"124","accessionNumberPrefix":"B","accessionYear":2012,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2026-04-24","recordCreationDate":"2013-06-07","availableToBook":false}}