{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1263599"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1263599/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2018LD0822/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2018LD0822/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2018LD0822","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false},{"assetRef":"2018LD0824","copyright":"© Victoria and Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1263599","accessionNumber":"E.255-2013","objectType":"Design","titles":[],"summaryDescription":"Mary Quant, best known for popularising the mini-skirt, was a hit among young aspiring fashionistas of the 1960’s.  Her store, Bazaar, opened in 1955 in London and quickly became popular for the ‘Chelsea set’, which was a group of young artists, film directors and socialites. It became a focal point for 1960’s young adult fashion because it provided a place for young people, who no longer wanted to dress like their parents, to purchase clothing that matched their urban lifestyle. Innovative designs featuring fun colourful clothing, like skinny-rib sweaters and pinafore dresses, were catered for customers’ demands. Mini-skirts and the mini-dresses with coloured tights were the most appealing for the female consumer. ","physicalDescription":"Fashion design for a striped dress with a trimmed crossover bodice. Vertical stripes run on the bodice while the gathered skirt and wide sash feature horizontal stripes. Name, address, and company inscribed on paper. ","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"C6344"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[],"artistMakerPeople":[],"materials":[{"text":"pen and ink","id":"x30618"},{"text":"transfer paper","id":"AAT14193"}],"techniques":[],"materialsAndTechniques":"","categories":[],"styles":[],"collectionCode":{"text":"PDP","id":"THES48595"},"images":["2018LD0822","2018LD0824"],"imageResolution":"low","galleryLocations":[{"current":{"text":"LVLD","id":"THES49658"},"free":"","case":"FD","shelf":"17","box":""}],"partTypes":[[{"text":"design","id":"AAT102051"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[],"productionDates":[{"date":{"text":"1961-1965","earliest":"1961-01-01","latest":"1965-12-31"},"association":{"text":"made","id":"x28654"},"note":""}],"associatedObjects":[],"creditLine":"","dimensions":[{"dimension":"Length","value":"29.8","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""},{"dimension":"Width","value":"21","unit":"cm","qualifier":"","date":{"text":"","earliest":null,"latest":null},"part":"","note":""}],"dimensionsNote":"","marksAndInscriptions":[{"content":"<u>'Georgie' </u>\nStriped cotton dress with frill trimmed crossover bodice. Stripes are vertical on the bodice and horizontal on the gathered skirt and wide sash. Colours - black with orange stripes and navy with red stripes. Lined with cotton batiste. Retail Price 12 1/2 gns.\n\n<u>'Rosie'</u>\nSame style in chiffon lined with taffeta. Available in black, pink and jade. Retail price 22 gns. ","inscriber":{"name":{"text":"","id":""},"association":{"text":"","id":""}},"date":{"text":"","earliest":null,"latest":null},"description":"","interpretation":"","language":"","medium":"","method":"","position":"","script":"","translation":"","transliteration":"","type":"","note":""}],"objectHistory":"","historicalContext":"","briefDescription":"Design for 'Georgie' and 'Rosie' dress by Mary Quant, c.1961-5","bibliographicReferences":[{"reference":{"text":"","id":""},"details":"","free":"Blackman, Cally. <u>100 Years of Fashion Illustration</u>. London: Laurence King, 2007."}],"production":"","productionType":{"text":"","id":""},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["E.255-2013"],"accessionNumberNum":"255","accessionNumberPrefix":"E","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-04-16","recordCreationDate":"2013-05-20","availableToBook":false}}