{"meta":{"version":"2.1","_links":{"self":{"href":"https://api.vam.ac.uk/v2/object/O1261768"},"collection_page":{"href":"https://collections.vam.ac.uk/item/O1261768/"}},"images":{"_primary_thumbnail":"https://framemark.vam.ac.uk/collections/2017KK8698/full/!100,100/0/default.jpg","_iiif_image":"https://framemark.vam.ac.uk/collections/2017KK8698/","_alt_iiif_image":[],"imageResolution":"low","_images_meta":[{"assetRef":"2017KK8698","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false},{"assetRef":"2017KK8700","copyright":"©Victoria & Albert Museum, London","sensitiveImage":false}]},"see_also":null},"record":{"systemNumber":"O1261768","accessionNumber":"T.37-2013","objectType":"Blouse","titles":[],"summaryDescription":"Mary Quant is one of Britain’s most well-known and influential designers. Along with her husband, Alexander Plunket Greene and business partner Archie  McNair, she opened her first boutique, Bazaar, on the King’s Road in 1955. She originally stocked clothes from wholesalers but soon became frustrated with  the options available and began designing her own clothes. In 1963 she set up the Ginger Group label. Through the Ginger Group she sold pieces at a lower  price point than at Bazaar, making her designs available to a wider market. In 1964 she went into business with the Nylon Hosiery Company to create a very  successful line of socks, stockings and tights and in 1965 started a collaboration with Alligator Rainwear Ltd.  She later expanded into cosmetics and  homeware, creating one of the first international lifestyle brands. In many parts of Europe, North America, Australia, and by the 1970s, Japan, almost anyone,  whatever their income, could spare the money to buy a pair of 'Mary Quant'  tights or a lipstick. This enabled girls who could not  otherwise afford her clothing to   feel in touch with fashion, and made Mary Quant a household name. \r\n\nElizabeth Gibbons became an early fan of Mary Quant's designs, reading about them in 'Life' magazine while living in Singapore with her young family. She first  visited the King's Road Bazaar on a brief trip home in 1960, later making purchases by mail order. She carefully kept most of her Mary Quant garments,  together with ephemeral receipts, illustrations and letters, which are now in the V&A collections. \r\n","physicalDescription":"Blouse, orange or ginger-coloured 'Tricel' synthetic silk with draped cowl neck, and long gathered sleeves, each fastening at deep cuff with two self-coloured plastic buttons. Fastening with full-length zip.","artistMakerPerson":[{"name":{"text":"Quant, Mary","id":"A2349"},"association":{"text":"designer","id":"x36960"},"note":""}],"artistMakerOrganisations":[{"name":{"text":"Steinberg","id":"AUTH350851"},"association":{"text":"manufacturer","id":"x33306"},"note":""}],"artistMakerPeople":[],"materials":[{"text":"Tricel","id":"x40343"}],"techniques":[{"text":"machine sewing","id":"AAT257463"}],"materialsAndTechniques":"","categories":[{"text":"Clothing","id":"THES48975"},{"text":"Textiles","id":"THES48885"}],"styles":[],"collectionCode":{"text":"T&F","id":"THES48601"},"images":["2017KK8698","2017KK8700"],"imageResolution":"low","galleryLocations":[{"current":{"text":"010","id":"THES307969"},"free":"","case":"","shelf":"","box":""}],"partTypes":[[{"text":"blouse","id":"AAT46133"}]],"contentWarnings":[{"apprise":"","note":""}],"placesOfOrigin":[{"place":{"text":"London","id":"x28980"},"association":{"text":"designed","id":"x29338"},"note":""},{"place":{"text":"Pontypridd","id":"x34889"},"association":{"text":"made","id":"x28654"},"note":"Despite the clear 'Made in England' line on the Mary Quant's Ginger Group label, many of the designs for this range were probably produced at the Steinberg & Sons factory in Hawthorn, Pontypridd, South Wales, although the company also had factories in London and elsewhere. The Pontypridd factory operated from the 1950s and finally closed in 2009, after manufacturing for the company's Alexon brand mostly moved off-shore in 2003."}],"productionDates":[{"date":{"text":"1963","earliest":"1963-01-01","latest":"1963-12-31"},"association":{"text":"designed and made","id":"x39722"},"note":""}],"associatedObjects":[],"creditLine":"Elizabeth Gibbons","dimensions":[],"dimensionsNote":"","marksAndInscriptions":[],"objectHistory":"Worn by Elizabeth Gibbons (1928-2018)","historicalContext":"","briefDescription":"Blouse, ginger coloured silk with cowl neck, designed by Mary Quant c.1963.","bibliographicReferences":[],"production":"","productionType":{"text":"Ready to wear","id":"THES48866"},"contentDescription":"","contentPlaces":[],"associatedPlaces":[],"contentPerson":[{"text":"Mary Quant","id":"C6344"}],"associatedPerson":[],"contentOrganisations":[],"associatedOrganisations":[],"contentPeople":[],"associatedPeople":[],"contentEvents":[],"associatedEvents":[],"contentOthers":[],"contentConcepts":[],"contentLiteraryRefs":[],"galleryLabels":[],"partNumbers":["T.37-2013"],"accessionNumberNum":"37","accessionNumberPrefix":"T","accessionYear":2013,"otherNumbers":[],"copyNumber":"","aspects":["WHOLE"],"assets":[],"recordModificationDate":"2025-09-04","recordCreationDate":"2013-03-18","availableToBook":true}}